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Are Customer Reviews Helpful When Shopping?

Do You Use Consumer Reviews to Help You Buy?


While browsing online (with intent to purchase), I used to skip right over the other consumers' reviews of the products. You know, that comment section where product purchasers can leave their thoughts and reviews of the merchandise. I just found it too confusing — too many mixed messages. While one user said, for instance, that the shoes ran a size small, another said they ran a size larger. It seems the more I read, the less sure I was of making the purchase.

Recently, however, a review came in quite handy. While browsing for a Summer dress, I came across tons of reviews — all with the same message: do not buy; this dress is extremely sheer. I did a quick scan of the dress again and realized how misleading the photo was, since the model wearing it was also wearing a slip underneath. This time around, reviews saved me from making a regrettable buy. So, tell me, do you take customer reviews to heart or do you typically ignore other consumer comments?

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rma288 rma288 4 years
I DEFINITELY have to look at consumer reviews before I buy anything. I feel like brand marketing has gotten so out of hand, you can't really trust anything that the marketing team has said. To find out what a product is really like, you have to go to the people that have actually used it. One of the best examples of this has got to be http://www.viewpoints.com. Not only do they have a ton of reviews, but you can see who wrote the review. For example, a 20-something guy is going to write a very different review of a digital camera than a grandma. It helps to know where the person is coming from when you read a review.
Gawjuslayd Gawjuslayd 5 years
Depending on the purchase I may read a review. More often not. I did read them when getting my new laptop, but this is a great way to hear what people are saying about a large ticket item without being biased. Usually I skip reviews unless I am bored just because they are all based on opinions. There may be facts in them, but people and their situations vary greatly. I can't be bothered not buyuing something I am hell-bent on just because people don't like it. What makes them so right?!
Gawjuslayd Gawjuslayd 5 years
Depending on the purchase I may read a review. More often not. I did read them when getting my new laptop, but this is a great way to hear what people are saying about a large ticket item without being biased. Usually I skip reviews unless I am bored just because they are all based on opinions. There may be facts in them, but people and their situations vary greatly. I can't be bothered not buyuing something I am hell-bent on just because people don't like it. What makes them so right?!
Spectra Spectra 5 years
I do, but only to figure out why certain models of items are more expensive than other models. For example, when we were buying a new dishwasher, we found out that after a certain price point, all you were paying for was extra noise reduction. Since our dishwasher is downstairs and we only run it at night, the noise wasn't an issue.
Yesi-Jukebox Yesi-Jukebox 5 years
I constantly read consumer's reviews, but you have to learn to decipher why someone might have been upset with their purchase. Sometimes the consumer was having a bad day so they are aggravated by menial things; say when they go to a restaurant and are left waiting a little longer than usual for their meal. Sometimes the person had higher expectations than could have been met by the product.
skigurl skigurl 5 years
I do all the time, but I know that just because something gets a bad rating, doens't mean it's all bad - that's why I like to read the details because something that bothers one person may not bother another...e.g. I read reviews before buying a vaccuum and the one I bought had some negative reviews but it was because these people were trying to use it for high pile carpet but I just wanted it for hardwood, so I was able to read enough to get a feel for who has a house comparable to mine and see what they had to say.
socalbeachgal socalbeachgal 5 years
I read them to get an idea about the quality of the product.
tiaramh tiaramh 5 years
I do, when im shopping online or buying a product/brand that im not very familiar with. I like to make sure that others are satisfied with the product before i go out on a limb and buy it. Unless it's something that I've seen in the store, or know someone who has the item.
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