Naturally, it makes sense to book the cheapest flights possible if you're located near more than one major airport, as long it doesn't cost significantly more (in time or money) to get there. But what about layovers? Since I can typically find flights of similar value with a variety of stops, I do have my own penchants when it comes to picking airports — just one bad experience will make me avoid certain connections whenever possible. On that note, my local airport released this ad showing an intentionally exaggerated view of SFO when compared to other major California airports:
Of course, travel time and parking price should be factored into any choice, but do you find yourself preferring one airport over another for departure, arrival, or stops in between?