Here's a little holiday shopping psychology, courtesy of Smart Money. Turns out men are likely to be big spenders when they're shopping in the company of a woman. According to a study in the Journal of Personality and Social Psychology, male shoppers, who are, as the article puts it, "romantically primed," are likely to spend more on conspicuous items — think cars, watches, luxury goods — in the presence of women. The reason? The flashy material items signal their access to resources, i.e. their wealth, to attract potential mates.
If you're wondering if the same holds true for female shoppers, the answer is no, at least according to the study. My spending totally changes — and not for the better — when my guy joins me on a shopping excursion. What can I say? I fall for all the compliments, and end up with a lot more merchandise and a heftier bill. For some of my friends, I know it's just the opposite, often inclined to be more conservative when they bring their partner or spouse along. What about you? Does shopping around with your significant other change what you buy or how you spend?
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