The struggles of American Apparel's woes have been splashed across the press, and we've all heard about CEO Dov Charney's sexual harassment suits and bad money practices. The firm's appeal used to be that it was different from the other retail giants because of its strong ethical values. Charney's image is fraying away lawsuit after lawsuit, and I'm wondering if this will make you think twice about making a purchase at American Apparel.
I must admit, I admire companies that embrace a strong moral core and are doing social good. I bought my first pair of Toms shoes two weeks ago, and I felt good about my purchase. The company was founded on a premise that for every pair of shoes you buy, another pair will be donated towards a less fortunate child.
Founder Blake Mycoskie started Toms because he was inspired by his trip to Argentina, where he saw children without shoes to protect their feet. It seems that the public is supportive of the message he's sending — Toms will be fitting its millionth pair of donated shoes on a child this September.