Skip Nav
Valentine's Day
20 Valentine's Day DIY Gifts That Will Give You Heart Eyes
Women
Southwest Flights Are Lighting Up Pink For the Women's March on Washington
Wellness
40 Things You've Been Doing Wrong All Your Life

Extremeness Aversion

Definition: Extremeness Aversion

Preparing for a purchase by comparison shopping before we get into the store is ideal — but let's face it, there are times when laziness ensues and we find ourselves staring at three items that on the surface appear to be identical. Most of us are inclined to pick the one with the mid-ranged price rather than veer to the high and low extremes. Thus, as shoppers we often have extremeness aversion when we're comparison shopping in the moment.

Depending on what it is you're looking to purchase (a bottle of wine vs. a microwave) there's one tip for suppressing this aversion aside from researching ahead of time. Rather than focus on price as the sole component, decide which features you must have and select the item that fits your price range with the most characteristics that match your ideal.

Source

Around The Web
Join The Conversation
How to Save Money at Bed Bath & Beyond
Biggest Waste of Money
How to Save Money on Southwest Airlines
How to Save Money at Costco
Tips For Saving Money at Starbucks
Ways to Save on Groceries
Cheap Stocking Stuffers For $1 or Less

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Afforable DIY & Organization
All the Latest From Ryan Reynolds