Looks like the discount coupon site is jumping on the Super Bowl bandwagon. The firm bought a 30 second ad spot after recently raising $950 million in funding, according to CNN.
The firm currently has 50 million customers who subscribe to their daily deals. I'm thinking the $3 million they're dishing out for the Super Bowl commercial will probably take them to the next level and grow their user base even faster than it was before. Previously, Internet domain registrar site, GoDaddy.com, experienced similar growth since it first posted an ad in 2005. It went from a relatively unknown site to making $1 billion last year.
Do you think Groupon made a smart move — is spending a few million worth some short Super Bowl airtime?