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H.S. Valedictorian Paid to Promote I Love You, Beth Cooper

Nearly $2,000 is a lot of money for an 18-year-old headed to college. The marketing executives for Twentieth Century Fox used this fact to their advantage when they created what they considered a viral concept for the film I Love You, Beth Cooper.

As BuzzSugar relays, the teen comedy opens with a valedictory graduation speech that includes a profession of love for a popular girl at school. The marketing company for the movie thought re-creating this moment in a real graduation ceremony would create a viral buzz online, and 18-year-old valedictorian Kenya Mejia of Alexander High School in Los Angeles was paid $1,800 to play actress for a day.

At the end of Kenya's speech, the future M.I.T. freshman said, "I cannot let this opportunity just pass by. I love you, Jake Minor!" The crowd cheered and Jake stood up cheering, too. The moment was a big one for someone who considers herself "the biggest introvert ever" and it earned her a nice chunk of pocket change, but the incident didn't create enough of a buzz to make the movie a success. It doesn't sound like Kenya will have much trouble in that regard, however. She's already taking classes in preparation for Fall semester.

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Join The Conversation
runningesq runningesq 6 years
embarrasing? yes, absolutely. would I do it for $2K? yes. absolutely.
Gdeeaz Gdeeaz 6 years
i saw the video and it was pretty lame, i couldn't even tell what she said at first. its nice that she got the money, but she later said she was embarrassed by the situation.
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