The design consists of rows of passengers sitting sideways and facing each other, instead of staring at the seat back in front of you. Howard Guy, director at Design Q, explains, "Having passengers face each other is not an ideal situation. But this will see increased revenue for the operator and more economical tickets for the passenger — so by keeping both happy, this concept makes an attractive alternative." Guy estimates the cost per seat will be reduced by 30 percent, which is nothing to cough at.
Because the planes would ultimately be uncomfortable (Guy even admits it) the seating arrangements would ideally be on planes used for trips under 80 minutes. Limiting the flights to shorter routes makes even more sense when you consider the design would exclude aisle space to accommodate food carts.
This way of traveling is nothing new for military personnel, but what do you think of using it for commercial planes?