It's a pretty simple, if not all-out lackadaisical strategy, that seeks to simulate some corporate executives' office behaviors. For one, the book suggests that creating the illusion of being unreachable helps to build status — you're too important to be on-call all the time. While I'm definitely an advocate of creating a healthy work-life balance, I'm not sure positioning myself as unavailable would help my cause at work — you'd probably just come off as undependable, and unlikely to be given greater responsibilities if your boss thinks you're out of touch with your team or your company.
Remember, company execs have more flexibility because they run the show, and acting like you do, may not be the best way to get attention — or at least the kind you're hoping for. For the most part, I'm not buying Bing's advice, but tell me, how do you feel about mimicking executive behavior? Is this an innovative career move or a strategy you're unlikely to adopt?