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Ironic Indulgence: Credit Crunch Chocolate


The UK has been experiencing a credit crunch of its own, and The Chocolate Society has shown a sense of humor in its creation of a Credit Crunch line of chocolate, made exclusively for Selfridges department store. With its clever play in delivering a timely product, the company anticipates the item to be a strong seller.

The Credit Crunch offers a sweet fix, featuring a satisfying combination of Valrhona chocolate and honeycomb pieces. Selfridges reports that sales of luxury chocolates remains strong because people are seeking cheap indulgences amid a stormy economy. Ewan Venters, Selfridges's director of food and restaurants, explains: "Quality chocolate is the ultimate solution, being relatively inexpensive, instantly satisfying and really helps lift your mood. We expect our new Credit Crunch to be a big seller."

Chocoholics, are you still allowing room in your budget for your luxury chocolate of choice?

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