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Kellogg's Drops Michael Phelps Endorsement Deal

Is Kellogg's Better Off Without Michael Phelps?

Olympic champion Michael Phelps became the poster child for many eager brands after his unprecedented success in the Beijing 2008 Games, but there's one company who no longer wants its products associated with the swimmer.

After the golden boy's bong drama unraveled last week, most of you thought companies would be overreacting if they pulled Phelps' endorsement deals. Kellogg is the only company that has made the decision to not renew the swimmer's contract that expires at the end of this month with the explanation that his behavior is "not consistent with the image of Kellogg."

Less than one week after the decision was announced, eight arrests were made in connection with the incident. With all of the negative attention surrounding the athlete lately, do you think the Kellogg brand is better off without him.

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Join The Conversation
snowysakurasky snowysakurasky 6 years
i guess kellogs needs celebrities to get uninformed kids to force their helpless parents into paying for this overpriced simple-carb food product. not that i dont enjoy cornflakes.
jennjennnbubba jennjennnbubba 6 years
I for one will not buy Corn Flakes any more
Spectra Spectra 6 years
Considering that Kellogg's charges $4 a box or more for stupid cereal that you could buy generically for $1.50 a box, I don't think they're hurting for money.
TinaDenali TinaDenali 6 years
Does anyone else find that picture kind of... odd? He looks photoshopped right in there.. and that is NOT his hand on the divider. lol.
GlowingMoon GlowingMoon 6 years
Yes.
starangel82 starangel82 6 years
I don't pay attention to who is on the cereal box anyway.
valancyjane valancyjane 6 years
Based on my informal observations (via Facebook, ha) it seems that for every person who says "Good, he's not a good role model, they should drop him," there's another one who says "It's stupid that pot is illegal, plenty of upstanding people smoke up, Kellogg's is being close-minded." So they'll gain some customers and lose some, but I can't imagine they'll see much of a change.
mswindang mswindang 6 years
do people still even pay attention to this?
ylovely ylovely 6 years
Do people still eat corn flakes?
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