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Kellogg's Drops Michael Phelps Endorsement Deal

Is Kellogg's Better Off Without Michael Phelps?


Olympic champion Michael Phelps became the poster child for many eager brands after his unprecedented success in the Beijing 2008 Games, but there's one company who no longer wants its products associated with the swimmer.

After the golden boy's bong drama unraveled last week, most of you thought companies would be overreacting if they pulled Phelps' endorsement deals. Kellogg is the only company that has made the decision to not renew the swimmer's contract that expires at the end of this month with the explanation that his behavior is "not consistent with the image of Kellogg."

Less than one week after the decision was announced, eight arrests were made in connection with the incident. With all of the negative attention surrounding the athlete lately, do you think the Kellogg brand is better off without him.

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