Men have more of a reaction than women when shopping with friends and tend to spend more, according to a recent study. The researchers conclude that men by nature are more competitive and try to relay their dominance even through mundane activities like shopping, which is why they use more cash when surrounded by pals. Women, on the other hand, spent the same whether they were with or without friends. This can be attributed to their harmonious nature, which makes them less likely to feel like one-upping their shopping companion.
It's really interesting to see how men and women differ in shopping habits, but I'm wondering what yours are. Do you save more money if you shop alone or does it not matter?