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Martha Stewart's Influence

Martha Stewart Changed the Way America Shops

Martha Stewart may be in the middle of another court battle, but she hasn't forgotten her influence on mainstream America. Our partners at Business Insider relayed that message from the mogul's recent court appearance.

Regardless of what you think of her, it's safe to say that it's her determination and ruthless perfectionism that have made Stewart so successful.

Home goddess Martha Stewart started a line with Kmart in 1997.

At the time, she says she was snubbed by her peers for going mass market.

But in court over a contract dispute with Macy's yesterday, Stewart explained how she changed American home decor forever.

"Before my line with K-Mart, towels were navy, maroon, brown," she said on the stand. "There was this false belief that poor people did their laundry less than rich people."

But Stewart insisted that everyone wanted beautiful things, she said.

"I released towels in pastels like pink, yellow, and sage green," Stewart said. "Our bestselling color towel that year was white, and I'm so proud of that."

Stewart's ideas were revolutionary at the time. Since then, everyone from Target to Ikea has promoted the idea of "everyday luxury."

"It's both incredibly flattering and frustrating," Stewart said on the stand. "The Martha Stewart Everyday collection started this all."

Check out these smart Business Insider stories:

JCPenney Made Martha Stewart an Offer She Couldn't Refuse

Here's What's at Stake in the Huge Trial Between Martha Stewart, JCPenney, and Macy's

Martha Stewart: The CEO of Macy's Hung Up on Me, and I Was "Flabbergasted"

JCPenney Could Suffer a "Fatal Blow" if Martha Stewart Deal Falls Through

Source: Getty
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