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Monster Job Site Calling All Passive Job Seekers


Among the glitz and glam of Sunday's Golden Globes were tiny doses of reality: The job website Monster.com premiered a commercial from its new advertising campaign during an awards show break. The humorous commercial made light of job hunting, but it also served as a reminder that so many people need jobs right now.

While the unemployed are certainly a target, Monster's campaign to promote its redesigned site is also aimed at attracting passive job seekers who are currently employed. In fact, three of the site's new features are aimed at passive seekers: Career Snapshots describe various careers and their growth prospects; Career Mapping allows users to enter their current job and the type of job they want, and Monster proposes a transitional plan; and Career Benchmarking is a transparency tool that asks users for career, education, salary and benefits information and compares them with other workers in the same field.

Even if you're not interested in a new job, the Career Benchmarking tool seems like it could be useful. Will you peruse the revamped job site?

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