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Mrs. Fields Is Bankrupt — No Wonder Mall Mania Is Over!

Mrs. Fields Is Bankrupt — No Wonder Mall Mania Is Over!

The last ten years or so hosted a period of mall mania, but store closings during the past year have left malls with large, vacant retail spaces. Overbuilding was contagious in shopping centers throughout the country, not unlike certain areas of the US that overshot demand for new housing developments. The glut of open retail space is expected to linger for years to come.

Perhaps, then, it is unsurprising that the bankruptcy rate for major retailers has been double this year compared to 2007. A total of 15 retailers filed for bankruptcy in 2008, including iconic Mrs. Fields. I can't think of a mall without smelling those chocolatey, chain-prepared baked goods, so it makes sense that the struggle of Mrs. Fields comes at a time when malls are not feeling the love from consumers.

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Join The Conversation
popgoestheworld popgoestheworld 7 years
I feel like a lot of recent trends could have contributed... 1) They're expensive! 2) They're loaded with carbs 3) Are they really as good as they used to be??
SugarKat SugarKat 7 years
Aw, too bad. I don't know if it's just that we're over the whole mall thing, but also the whole cookie thing. People want healthier options.
thelorax thelorax 7 years
Aww that's sad! Personally I don't go to Mrs. Fields but I definitely appreciate the existence value!
bellaressa bellaressa 7 years
I haven't been to one in over 5 years. Maybe I may stop by the store near my work.
Melo-D Melo-D 7 years
Wow... too bad we didn't have one out here. Our mall is doing well.
ilanac13 ilanac13 7 years
wow - that's like an American icon dying - that's a shame. it's really hard in today's day when there is so much competition for product and well, people just don't have as much money to spend. i'm going to be sad though since when i was a little kid it was a nice treat to get one of the cookies if i was good at the mall, and i hope that there's something similar for when i have kids. declaring bankruptcy doesn't mean that it's gone - right? there might still be hope - they just need some to pump some life back into the brand.
bigestivediscuit bigestivediscuit 7 years
I used to love going to the mall with my mom and getting Mrs. Fields at the end of our trips! We'd get a dozen of the small chocolate chip ones and eat them in the car on our way back. :)
Shopaholichunny Shopaholichunny 7 years
:jawdrop: that sucks. Their cookies were sooo good. Now I will go crazy if Sara Lee goes bankrupt! :p
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