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Netflix's New DVD Service

Netflix CEO Says Sorry, Introduces DVD Service Changes

Many customers were upset about the price increase of Netflix plans announced back in July; Netflix stock prices followed consumer sentiments and subsequently tumbled. This morning, the company's CEO, Reed Hastings, admitted to subscribers that he "messed up" and introduced a new change to the DVD service that he feels might appease those who are still resentful.

Apparently, the firm is separating its DVD and streaming services and rebranding the DVD rental service under the new name "Qwikster." What this means is that there will be separate sites for the streaming service, which will still be under, and the DVD service, which will now be under If you subscribe to both services, you'll have two different accounts and will have to redo certain actions like adding in your credit card information twice and rating movies on two different accounts. Hastings says the benefits to this new change include the option to rent video games under Qwikster, and both websites will be easier to use as they each are focused on only one product.

It seems many customers aren't fans of the new changes and are voicing their discontent on the blog post that announced the company's latest move. Netflix user Dustin Glass writes in response, "Breaking up DVDs and streaming into two completely different websites makes for an awful user experience for people who subscribe to both services."

What do you think — does the new Qwikster service seem like a good idea?


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