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The Office: How Well Does Your Company Speak Corporate?

In honor of The Office's return this Thursday, I'm celebrating by highlighting the show's spot-on commentary on the workplace. Did you know Dunder Mifflin has its own official company website, complete with corporate jargon? Here's the paper company's mission statement.

Dunder Mifflin Inc. provides its customers quality office and information technology products, furniture, printing values and the expertise required for making informed buying choices. We provide our products and services with a dedication to the highest degree of integrity and quality of customer satisfaction, developing long-term professional relationships with employees that develop pride, creating a stable working environment and company spirit.

Sound familiar? That's because there is a special language companies use to express themselves. Whether the product is paper or apparel, the message seems to be pretty similar. Exhibit A, here's what's important to the Gap.

Our purpose? Simply, to make it easy for you to express your personal style throughout your life. We have more than 150,000 passionate, talented people around the world who help bring this purpose to life for our customers. Across our company and embedded in our culture are key values that guide our success: integrity, respect, open-mindedness, quality and balance.

Have you ever checked out your company's website and payed attention to how it wants to be seen?

Photo courtesy of NBC

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Join The Conversation
baybug baybug 7 years
My company really doesn't speak corporate. Or at least I can't really tell.
melizzle melizzle 7 years
Well, being the PR chick... it's kinda my job to know how the company wants to be seen. :)
gemsera gemsera 7 years
considering my beau's a designer, I know all about that sort of wording being used in print... I find it a bit funny but dont tell LOL
LoveSarah LoveSarah 7 years
Yeah. Our Mission Statement is: "To be the best in the area by caring for our associates, caring for our guests and caring for our community." Which is the biggest bull I have ever heard. All they care about is the money! It makes me laugh every time I read it.
ehadams ehadams 7 years
When they redesigned the website at my law firm a few months ago they sent around an email telling us about it. They pointed out how the "straight lines symbolize our firm's honesty" and what the colors represented, etc. It was pretty ridiculous.
ilanac13 ilanac13 7 years
i work in advertising so i think that it's always been an important thing for the website to put forth a certain air of themself. i think that lately a lot of advertising agency sites are redesigning themselves to be more digital focused with interesting interactivity. i'm not sure what my company site is like these days - the last time i really checked it out was when i got hired and i wanted to see who the clients were.
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