The Great Recession has inspired businesses and entrepreneurs to build more creative marketing schemes and business plans. Pay-what-you-want restaurants are no longer a rarity and have generally shown that people will pay a fair price, even when they're not given a bill.
One innovative guy in Vermont took this idea and is driving with it in his Vermont-based part-time business, Recession Ride Taxi. Eric Hagen's taxi sign reads "Pay What You Want!" and he also offers pay-what-you-can bottles of water, Gatorade, and soda, and a free ride after six paid fares. Hagen told the Burlington Free Press that he's satisfied with the way business has been going; while he's received payment in the form of a CD from a musician and a $10 supermarket card, most patrons pay in cash.
What do you think of his idea: is it brilliant or baffling?