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Personalized, In-Your-Face Marketing: Creepy or Clever?

An in-the-works, in-store type of advertising wants to get to know you — so much that companies are experimenting with facial-recognition technologies that can identify shoppers' approximate age and sex. The development comes as the power of TV ads are dwindling due to the DVR.

The ads would appear in shopping aisles and recommend products based on previous selections — like showing an ad for conditioner after you choose a bottle of shampoo — and your demographic details. Dunkin' Donuts has started testing the technology with ads at cash registers inviting customers to return for a certain treat on their next break. What do you think of the new in-store technology?


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