Skip Nav
Budget Tips
101 Costumes to DIY on the Cheap
Organization
Watch This Woman Pack More Than 100 Things Into a TINY Carry-On Bag
Budget Tips
57 Cheap and Original DIY Couples Halloween Costumes

Will This Sanjaya Ad Make People Want to Save?

Sanjaya Malakar of American Idol fame was recruited by Nationwide Financial to make this commercial as part of its "Life comes at you fast" campaign. The New York Times acknowledges the singer was recruited to create ads geared toward Americans of South Asian heritage, and Sanjaya's age (19) implies they're trying to attract some younger clients. Do you think this commercial will make people want to open a retirement account with the company?

Around The Web
Join The Conversation
baybug baybug 7 years
NO!
SugarKat SugarKat 7 years
He's so over.
bellaressa bellaressa 7 years
People will want to save when they are ready or when they want to--I doubt a commercial especially this one will turn their focus on saving.
bengalspice bengalspice 7 years
This ad seemed dumb compared to the other Nationwide commercials geared towards the South Asian community. I love the proposal one ... and the Bollywood parody. Those really speak to people more than this lame commercial.
ilanac13 ilanac13 7 years
i don't think that sanjaya really is going to help make any positive impact on nationwide. i can understand the strategy there - but i don't think that they chose the right person for the job. he's just famous for being on AI and he wasn't even someone that we all liked - i think that there were more people who were 'mocking' him than supporting him at the time, and that's not necessarily the impression that a company like Nationwide would want to put out there right?
debdebx3 debdebx3 7 years
it's cute
We asked and you answered — here are 33 of the worst pieces of career advice you've ever received
Taking Charge in the Wild West Era of High Impact Advertising
Would You Rather Valentine's Fitness Poll
Wedding Compromises
Colgate's Advertisement in Mexico Featuring a Gay Couple
Hottest IPO of 2012
School Controversy Over Project With Photo of Stillborn Baby

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Career & Money
X