The brains and wallets behind Sex and the City: The Movie are touting the May 30 release as the "Super Bowl for women." And while viewers will likely be consuming Diet Coke and popcorn rather than licking their sticky buffalo-wing-sauced fingers and sipping on brews, one thing will remain constant between the Winter and Spring events: the heavy advertising.
So what kind of products can you expect to be placed alongside our favorite Manhattan women? There are eight marketers whose products will appear in the movie including Skyy vodka, Bag Borrow or Steal, Coty fragrances, Glacéau Vitaminwater, Mercedes-Benz (picture above is evidence), and the jeweler H. Stern. While it's unclear which other two companies are connected with the movie, most of these seem like an appropriate fit for the May audience.
Do you think connecting these products with the movie will make you identify one with the other? Perhaps you'll start sneaking a Vitaminwater into the theater instead of that Diet Coke.
Photo courtesy of New Line Cinema.