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Shelling Out For Weddings Dates Back to Depression

Shelling Out For Wedding Dresses Dates Back to Depression


Our eyes grow wider as the average price of a wedding keeps rising, and the nearly $30,000 price tag makes some brides stop and wonder how it's possible that everything wedding-related seems so inflated. The New York Times reported something very interesting this weekend that points out how long the tradition of marriage has been paired with the tradition of spending lots of money.

According to the article, called "Party Peer Pressure, and Why You Shouldn’t Succumb to It," wedding sections were introduced to department stores in the 1930s. Marketers adopted a "love knows no Depression" slogan in spreading the trend, and assumed that even when times were tough, brides would still find the money for a wedding dress. Wedding sections are staples in many department stores nowadays — looks like those 1930s marketers knew their stuff.

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