Meet the marketing genius behind the Snuggie, Scott Boilen. He appeared on Oprah via satellite to talk to a Snuggie wearing group including Ms. Winfrey (in a hot pink blanket with sleeves) and Tyler Perry (his was zebra print). Scott attributes part of his product's impressive sales numbers to the fact that people are spending more time at home and want to feel warm and comfortable. Check out the quick video of the Snuggie wearing crew and the man who takes responsibility for packaging the blanket with sleeves into something people want to buy.
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