Known for its fee-free ways and lack of assigned seats, Southwest has added an unexpected upgrade option that's got people talking. The Early-Bird Check-In costs $10 one-way and buys passengers a spot in line behind Business Select and elite-level frequent fliers but in front of everyone else, including families with small children.
Regular Southwest passengers are used to checking in 24-hours before their flights to score a place in the "A" group and board the plane first, but the new Early-Bird option — available 25 hours before takeoff— might put a snag in these expectations. Southwest's officials say paying the extra $10 might land you a place within the first 30 people to board, but there are no guarantees.
I'll be interested to see how this new option plays out. Would you play $10 to board the flight in the first group?