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Starbucks Says No to Breakfast and Cannibalization

Starbucks has been taking baby steps towards improving its business model and image, as proven with their recent $1 short brew testing and their latest announcement that they're getting rid of hot breakfast sandwiches. Truthfully, I never noticed they even offered breakfast sandwiches, but CEO Howard D. Schultz explained that they interfere with the smell of coffee. Well, at least I don't know what I'm missing. Anyone out there going to be enduring breakfast sandwich withdrawals? In other Starbucks news, they're reducing the number of US store openings this year from 1,600 to 1,175 stores. Mr. Schultz defended the decision when he said, “by reducing the number of openings, we expect to optimize our resources and potentially reduce cannibalization of our existing stores."


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