I recently received a Starbucks gift card, and I find that I'm spending more on coffee than usual.
I used to make my own coffee at home and would treat myself to a latte once in a while, but my trips to Starbucks have been more frequent. Part of the reason is because I feel a stronger loyalty to the brand, which is not a good mentality to have if you're spending more. Therefore, I have decided to cap my Starbucks indulgence. What about you — do you spend more on the brand when you have a rewards card?
Source: Flickr User Libelul