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Subway to Combine Loyalty Program With Your Credit Card

A new program called SingleSwipe could be a win-win for consumers and business owners alike. Loyalty cards aimed at winning your consistent business often go to waste. They may end up collecting in your wallet and forgotten about until the next time you visit a store, at which point you inevitably can't find the little card.

SingleSwipe will enable retailers to enter loyalty programs directly into your credit card. Subway and Tully's Coffee are the first to adopt the new system and will be able to print your rewards on your receipt, like if you are eligible for a free cookie on your next trip. The company's website can also track your rewards, making it easy to see how your loyalty is paying off. Do you think the program will encourage greater customer loyalty?


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