Since any complaint on Twitter can quickly go viral, sometimes a disgruntled tweet can get you more attention than a call to customer service — especially when you’re traveling and don’t have time to sit on hold. I’ve definitely noticed that companies jump at the mention of their business’s name in any tweet, negative or positive. My friend recently twittered about a huge sale at a nearby art supply store, and within seconds, the company was following him on Twitter and thanking him for the referral.
Have you noticed this trend? Would you consider publicly complaining on Twitter for a quicker resolution?