There are plenty of savvy ways to use Twitter — and some not-so-savvy ways — but new uses for the social networking tool spring up every day. According to an article in The New York Times, Twitter is quickly becoming an effective way to get a company’s attention when you’ve had an unpleasant customer experience.
Since any complaint on Twitter can quickly go viral, sometimes a disgruntled tweet can get you more attention than a call to customer service — especially when you’re traveling and don’t have time to sit on hold. I’ve definitely noticed that companies jump at the mention of their business’s name in any tweet, negative or positive. My friend recently twittered about a huge sale at a nearby art supply store, and within seconds, the company was following him on Twitter and thanking him for the referral.
Have you noticed this trend? Would you consider publicly complaining on Twitter for a quicker resolution?