Skip Nav
Budget Tips
57 Cheap and Original DIY Couples Halloween Costumes
Budget Tips
66 Tried-and-Tested Tips For a Frugal Life
Disney
These Mysterious Myths About Disney Parks Will Scare the Pants Off You

Using Google AdWords as a Job Search Tool

Rethink Your Job Search Using . . . Google AdWords?

I thought I’d heard every unconventional job search method in the book — anyone remember the face-cake lady, or the resume t-shirt? — but apparently I was wrong. Copywriter Alec Brownstein tried an even more unusual approach: using Google AdWords to attract his prospective employers' attention.

Brownstein — banking on the fact that everyone Googles themselves at one point or another — bought the names of five creative directors he wanted to work for on Google AdWords. When they (or anyone else) Googled their names, an ad from Brownstein came up with a link to his website. Want to find out if it worked? Then keep reading.

Of the five creative directors whose names Brownstein purchased, four of them offered him interviews. And ultimately, two of them offered him a job. His gamble totally worked; he’s now working for Y&R New York, his dream job.

Like any unconventional job-seeking approach, this easily could’ve backfired on Brownstein — but the point is, he took a risk, and it worked. Would you try something like this, or have you already?

Around The Web
Join The Conversation
lilkimbo lilkimbo 6 years
I think it worked for him because of the field he was getting in to. It is a great story, though, and I'm glad it worked!
bingbingboom bingbingboom 6 years
I read about this the other day. It's a cool idea, but I hope his CPCs were low before he landed on a job.
skigurl skigurl 6 years
wow, i can't believe it worked for him...pretty cool idea!
Jobs That Require Travel
Funny Job Offer Announcement
Why You Should Take Entry-Level Jobs
Typical Job Interview Questions and Answers
What Interviewers Mean When They Ask These Questions
Dos and Don'ts at Job Interviews
What Annoys Hiring Managers

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Career & Money
X