Sexy has taken a backseat to saving in this economy. The majority of you would choose saving $50 more per week over having more sex, and the slip in Victoria's Secret's sales suggests that women aren't making lingerie a priority purchase. To remedy the hardship, the company plans on focusing on highs and lows in its upcoming sales strategy.
According to The Wall Street Journal, Victoria's Secret will introduce a new budget-conscious line of bras called the "everyday" collection priced at $29.50. The line will make its debut in stores next month. At the same time, the company will continue to push its more pricey BioFit 7-way bra that costs $49.50. It seems the brand is discovering that sensible can be pretty sexy, especially if it means boosting sales.