Skip Nav
51 Affordable Valentine's Day Gifts For Any Type of Guy
A Breakdown of the Oscars Gift Bag Worth Over $200,000 — You Won't Believe What's Inside
19 Facts About Disney's Very Own Private Island

Victoria's Secret to Introduce New Everyday Collection

Victoria's Secret Has Your September Budget in Mind

Sexy has taken a backseat to saving in this economy. The majority of you would choose saving $50 more per week over having more sex, and the slip in Victoria's Secret's sales suggests that women aren't making lingerie a priority purchase. To remedy the hardship, the company plans on focusing on highs and lows in its upcoming sales strategy.

According to The Wall Street Journal, Victoria's Secret will introduce a new budget-conscious line of bras called the "everyday" collection priced at $29.50. The line will make its debut in stores next month. At the same time, the company will continue to push its more pricey BioFit 7-way bra that costs $49.50. It seems the brand is discovering that sensible can be pretty sexy, especially if it means boosting sales.

Image Source: Getty
Around The Web
Bombshell Waves How-To
Victoria's Secret Valentine's Day Tips
Lingerie Based on Your Zodiac Sign
How Many Wears Before You Need to Wash
Best Websites to Save You Money
How to Shop For Lingerie
Best Things to Buy at Target

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

Join The Conversation
lilkimbo lilkimbo 6 years
I see. I took those as not the same thing this article is referring to, since those are just a remake of the old cotton ones. Thanks for clearing it up. And yeah, I don't wear much Victoria's Secret, anyway. Every once in a while I will, but they don't really make much in my size.
luna08 luna08 6 years
I just looked it up on the VS site. They're the "new" cotton bras now 2/$40. Awful! I'm usually not a huge fan of VS quality to begin with, and only buy when I have coupons. Much prefer Cosabella. Their bras make your boobs look gorgeous! :)
lilkimbo lilkimbo 6 years
Also, I have to complain about a pet peeve of mine. I hate when a paid subscription is required to read a linked article. :oy:
lilkimbo lilkimbo 6 years
Luna, did you try on the old basic cotton bras or the new "everyday" one? It's my understanding that the new ones aren't going to be out until September. :puzzled:
luna08 luna08 6 years
I tried on the $29.50 bra...horrible! The underwire dug into me. Really painful, and the cotton was stiff and stood out from my breast at the edges. I then tried on the new Body bra, perfect!
Frenched Frenched 6 years
I agree, snarkypants. Let's hope this new "affordable" line isn't too cheap.
snarkypants snarkypants 6 years
dangit, i love the biofit. i was hoping they'd be dropping that price instead of making some crappy new line.
Latest Career & Money