Skip Nav
Spotify
Sad Songs That Will Actually Make You Feel Better
Travel
15 Photos That Prove the Azores Should Be Your Next Travel Destination
Wellness
11 Ways to Embrace the "Hygge" Lifestyle and Find More Joy

What Is Neuromarketing?

Let the Buyer Beware, Neuromarketing Is Here

If you thought you could resist the temptation of advertisers, there's new science that may suggest otherwise. Neuromarketing is the next wave of advertising technology and could be a game-changer for companies and consumers, alike. The new practice objectively measures the brain's reaction to logos, corporate messages, even the effects of political campaigning. The scary part for us consumers is the reality these studies may "understand us better than we understand ourselves."

For instance, the million dollar budgets of Super Bowl adverts may "test no better than a video of flashing light" when its effects are measured on the brain, according to Sands Research, one of the largest neuromarketing research facilities. But, that's just because, as it is now, ads aren't scientific. With the help of new science, advertisers can tweak their ads to manipulate our brain in all the right places, making them more compelling.

While the research is drawing interest from big name companies like Microsoft, Sands admits that they haven't found any "magic buy button" in the brain just yet. Still, savvy shoppers be fair warned, it may take a real iron will to stay on budget now.


Around The Web
Join The Conversation
Cheap Grocery List For 1
How to Eat Healthy on a Budget
Free Things to Do Outside the House
Is a Disneyland Pass Worth It?
Best Budget Bachelorette Destinations
Cheap, Warm Lunch Ideas
Cheap Date Ideas

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Afforable DIY & Organization
All the Latest From Ryan Reynolds