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What is a Yawn?

Definition: Young and Wealthy But Normal

An acronym that comes from the Sunday Telegraph of London, Yawn stands for Young and Wealthy but Normal. CNN describes Yawns as "men and women in their 20s, 30s, and 40s who want nothing less than to change the world and save the planet." The profile on various Yawns depicts them as despising waste, excess, and ostentation, and having millions but spend far below their means. They're charitable and generous with their wealth, are eco-socially aware, aren't materially motivated, and are focused on putting their money toward environmentally-conscious and sustainable solutions.


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