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What You Can Learn From Starbucks' Independent Competitors

What You Can Learn From Starbucks' Independent Competitors


Smaller coffee shops neighboring chain-of-all-chains, Starbucks, told The Seattle Times they no longer fear being pushed out of business by their famous Frappucino-making competitor. While Starbucks was initially a threat to independent shops, they were able to channel the success of the chain and sustain viable businesses, too. Find out what this attitude has to do with you and job searching when you read more.

When we're applying for jobs with a pedigree that might not be as polished as other candidates, job searching can be an intimidating force. Most open positions will ask that you have so many years of experience in the industry and list several desired requirements. Just because you might not have a degree from a top-tier school or are new to the industry, it doesn't mean you don't have a fighting chance.

Your character and skills that are unique to your background can get you through the doors of prospective employers, as long as you know how to sell yourself. Just like the independent shops that persisted through the heyday of Starbucks, believing in your strength as a competitor and knowing how to sell your strengths will buy you opportunities for success.

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