How do you know when consumers are angry? When the price of gas keeps them from taking vacations, $4 eggs are still considered a cheaper food choice at the grocery store, and follow-the-leader airlines are charging for everything under the friendly skies.
Companies realize they need consumers, even the angry ones, to survive. Some have taken up empathetic advertising and singing the rant-y consumer tune in order to stay in business. Can you match the ads to the companies that paid for them?
Which Companies Paid For These Rant-y Ads?
Which airline asks of its competitors' fares: "What have they been smoking? Apparently, your rolled-up $20s."