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Women Cut Back on Spending Before Men

News Flash: Women Cut Back on Spending Before Men


According to a recent report from TNS Retail Forward, a retail consulting company, a greater percentage of women have planned to reduce their spending from the same time last year compared to men. Stores that for the most part rely on women's apparel sales, like Nordstrom, Sears, Kmart, Limited Brands, JCPenney, Macy's, Gap Inc. and Kohl's, are especially feeling the cut back in American's spending. Mandy Putnam, VP at Retail Forward, notes discretionary income as the primary reason that women are taking a step back from shopping. "Women earn less," she says. "There are also more single parents who are women than men, and they are more likely to postpone purchases and shop in stores less frequently."

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