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Would You Rather Pay For Shipping Than Drive to the Mall?

It takes only one look at the double-digit increases in online sales for companies like Gap, Victoria's Secret, and J.C. Penney to know that more shoppers are going online than out to stores. Online retailers know that most customers are innately adverse to shipping costs, and have been able to capitalize on that knowledge by offering free shipping when the total purchase reached a certain dollar amount.

Now that $4 gas is old news and $5 per gallon is expected, I'm wondering if we'll see less of these shipping offers as customers continue to weigh the cost of shipping against the price of gas. Sure, we'd all love a little free shipping, but would you rather pay those extra fees than hop in the car?


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