Skip Nav
Travel
22 Airport Hacks to Remember Before Your Next Flight
Harry Potter
66 DIY Harry Potter Halloween Costumes For the Wizards at Heart
Happiness
29 Photos That Will Make Your Brain Explode With Happiness

Your Two Cents: Are You Offended by Sexist Advertising?

The European Parliament has voted with an overwhelming majority that the advertising industry needs to check itself when printing sexist or stereotypical advertisements. Agencies won't face legal consequences if they continue developing ads sexist in nature, but they will face what The New York Times calls a scolding for "sexual stereotyping."

Lawmakers have taken offense to ads such as those featuring Mr. Clean and this Dolce & Gabbana print ad. Are you offended, too?

Around The Web
Join The Conversation
odieisme odieisme 7 years
I agree with those that said it looks like a gang rape. We are so desensitized that we often don't see the obvious. this is just one picture but look at this http://www.youtube.com/watch?v=ft67TI9Wstc so MUCH violence against women! Look up Jean Kilbourne on YouTube, there is a study about this so please don't quickly dismiss what you see because you think it's no big deal. It is a big deal.
rosey rosey 7 years
How does this ad scream gang rape? It's just a fashion advert, get over it. I think people are too easily offended.
Bksuga Bksuga 7 years
I dont like this ad its too much.
missyd missyd 7 years
The law took offense to this ad because it screams sex crime is right
katulinek katulinek 7 years
this one is really too sexist
Matamoros Matamoros 7 years
Stupid EU pandering. Putting a woman in a dress is a stereotype. Putting a man in a suit is a stereotype. Some do not like this. Too bad.
Mintie Mintie 7 years
I don't like the implied story behind this scene... but when Dolce shows the Italian National Football Team in their undies, it's HOT!!
ilanac13 ilanac13 7 years
i don't usually find any of the creative to be overly upsetting to me - it's just an ad and sometimes i don't necessarily agree that it's giving off anything that relates to the product but usually it's fine. i sometimes wonder of the role of the ad it to provoke conversation or to talk about the product and in ads like the one above - i'm guessing that it's to be a conversation starter
jessie jessie 7 years
hmmm.....i'd love to chat with the one's who thought of this add.... bet some of them are real familar with the BDSM scene which this clearly portrays. voyerism is somtimes a big part in in.. they decided to play on it..
museanima museanima 7 years
I'm more offended when they use sexual advertising that doesn't highlight or feature their product, feels like a waste. If I wanted porn, I'd buy porn.
Noodles-and-Waffles Noodles-and-Waffles 7 years
I too agree with chocolatine.
magicpenniez magicpenniez 7 years
Um, I'm offended by NAKED advertising. I don't care that in Europe they have nudity all over the place and nobody's affected by it, but in America, we grew up with different values and I don't want to see a bunch of people's body parts all over the place.
WeTheLiving WeTheLiving 7 years
Gang rape was the first thing I thought too. The guy's bodies are hot though. So at least the woman isn't the only one half naked. But yeah, what's the tagline- "Buy D&G and you'll look so hot, guys will want to gang rape you" for girls and "Buy D&G and a woman won't mind being raped by you" for guys. Nice.
Jude-C Jude-C 7 years
I'm good at rolling my eyes and skipping past things that might offend me on a closer look, so this doesn't bother me too much. I do think the pornification of EVERYTHING has gotten really annoying, though.
popgoestheworld popgoestheworld 7 years
SugarKat I was going to say the same thing. I'll vote with my money.
SugarKat SugarKat 7 years
I'm not offended, but I'm not going to purchase whatever this is advertising...
cubadog cubadog 7 years
It doesn't bother me. I am more bothered when the try to make young girls look like grown women. Tom Ford did this a lot when he was at Gucci we would always comment at the office that they were getting younger and younger it was gross to look at.(I used to work for them). BTW I have a new Volvo and it did not come with a scrunchie holder and the handbag holder is great but too small for my bag. I love it for other things. They also had women design the the just for women car not men and that is why there is handbag holder.
ScrabCak ScrabCak 7 years
I think the D&G ad is a beautiful photograph, but I don't see how it's promoting their brand well (as others have mentioned). I tend to feel this way about a lot of ad images, there are gigantic bilboards on the freeway near me that advertise for Banana Republic, Ambercrombie and the like that show mostly naked models and are lovely images... but where are the clothes? what are they advertising? I don't get it. But then again, I still shop at banana... so maybe it works (I'd buy D&G too, if I could afford it).
jkat jkat 7 years
I am more offended by overtly sexist advertising that pigeonhole consumers in stereotypical gender roles. One example is vitamin commercials that show men perched on a desk with papers in hand and reading glasses on, while the woman pushes a stroller. Or ads that make it seem like some woman's biggest concern in her entire day is making hot and fluffy dinner rolls for her busy busy children. Gag. I could go on and on... I understand that most these ads are probably the product of market research on who actually buys and uses these items (maybe more men need to get their butts in the kitchen), but some of them just unnecessarily divert to stereotypes. Women might be the ones buying the fluffy hot dinner roles, and the ones making them, but must we pretend like they are the biggest and most pressing concern of the average woman's day? I think not.
thelorax thelorax 7 years
Ads that showcase femininity are sexy and empowering, but I am offended by this particular ad. The posture of the models shows this frail little waifish thing being held down while a bunch of creepy men watch? Ew. Not sexy.
Colleeninator Colleeninator 7 years
I saw that ad and instantly thought: "This SCREAMS gang-rape". I'm not really offended so much as perplexed. I mean, I like images of airbrushed, sleek and sexy people as much as the next person, but this one in particular makes me a little uncomfortable just because of the set-up. I'm not very easily offended. Unless something overtly states somehow that women are inferior to men, it really doesn't touch my sensibilities one bit.
jessie jessie 7 years
erotic is what i think of when i see the above add...i don't see gang rape at all....voyerism..yea..submissive..dominance...sex...its hot...and sex alwasy sells
Lilavati Lilavati 7 years
I'm more intellectually than sexually offended and I'm tired of it. I want to see some interesting ideas in ads, not just hot bods.
Neekoh Neekoh 7 years
How can I be bothered when the female models are so gorgeous? It's hard to take offense to something that's obviously not a grotesque representation of life. It's pure advertising and not meant to be taken seriously: "Wear Dolce & Gabbana and become submissive." Come on.
Costumes For Women Who Wear Glasses
Best Compliments to Give a Woman
Feminist Lisa Frank
Reasons to Use Condoms
Feminist Halloween Costumes
Girl Group Halloween Costumes
Typewriter Font Tattoos

POPSUGAR, the #1 independent media and technology company for women. Where more than 75 million women go for original, inspirational content that feeds their passions and interests.

From Our Partners
Latest Career & Money
X