Insanely addictive.
In news of things both unbearably cute and beauty related, Gwen Stefani continues to roll out increasingly adorable, quirky "dolls" in her Harajuku Lovers fragrance collection. The latest limited-edition scent is Super G, which will fly into stores in August. I love all her little superheroine details, from the tie on her cape to the heart cutouts on her mask. According to the Harajuku Lovers Read more
Fans of Gwen Stefani's Harajuku Lovers fragrances should love this one. After the success of her Snow Bunnies flanker dolls, Gwen's putting out five new, bikini-clad versions for next Spring. Each has a new scent that matches the personality and fragrance family of the original doll, but adds lighter, more summery notes. I'm loving their cute little belly buttons and adorable pedicures, and while Read more
OK, no matter what you think about Gwen Stefani's tendency to fetishize anything and everything Asian, you've gotta admit: Her new perfume bottles are pret-ty darn 可愛い — that's kawaii, which is Japanese for "cute." The quintet comprises the Harajuku Lovers fragrance collection — more details here — and the scents are aimed toward a younger crowd than her first scent, L. View 5 Read more
I just found the new spot for L By Gwen Stefani, and just like Sarah Jessica's Covet commercial, there is whispering. (Weird, isn't it, how fragrance ads often involve whispering?) Upon third or fourth viewing, I was impressed by the consistent branding—check out the shape of the pool and the shape of the bottle. What do you think of it? Source Read more
It's no secret that Gwen Stefani is an enormous fan of Japanese culture. For her new collection of Harajuku Lovers fragrances, Wicked Style, she turned again to Harajuku, the trend-setting Tokyo neighborhood that has inspired her for years. Here, the singer-actress-designer talks about the fragrance-making process, her love of Japan, and why she says she's the same as everyone. BellaSugar: How Read more
The area around Sephora in Soho was a madhouse on Fashion's Night Out, and all for one woman: Gwen Stefani. She was there to debut Wicked Style, the new Harajuku Lovers fragrance collection. Only 100 fans were allowed inside Sephora to have Gwen sign their bottles, but that didn't stop hundreds more from milling around the store entrance. Clad in a dress from her Spring 2011 L.A.M.B. Read more
Now that you've gotten the scoop on these three new hot scents for fall—Covet by Sarah Jessica Parker, L by Gwen Stefani and M by Mariah Carey—which celebrity fragrance are you most excited about? Source and Source Which Celebrity Fragrance Are You Most Excited About? Sarah Jessica Parker - Covet Gwen Stefani - L Mariah Carey - M Undecided Read more
This year, it was all about the celeb fragrance — whether it was Paris Hilton flinging her Fairy Dust our way or Anne Hathaway being Magnifique in one comment-provoking ad. While there were many worthy fragrances that launched over these past twelve months — both celebrity backed and star-free — the Best Fragrance Debut of 2008 goes to. . . Harajuku Lovers by Gwen Stefani. OK, as Read more
Justin Bieber's launching a new fragrance, Someday ($45), in June, and his extensive ad campaign has really taught us all a lot about the Biebs. I've watched his commercial, looked at his print ads, and even downloaded his iPhone app to truly submerge myself in Bieb-osity. Want to get inside that meticulously coiffed head? Then just keep reading. Read more
Eighty-four percent of you say you're sick of celebrity fragrances, but you must be anomalies—because celeb perfumes are selling like crazy. Some of the interesting bits from the story: There's big bucks in this business. Euromonitor International, a Chicago-based market research firm, reports that worldwide sales of the top seven celebrity scent lines—just the top seven!—totaled $353.6 Read more
