Nov 24, 2009 -
In a sea of words, a title like "Make Your Boobs Jealous!" really jumps out at you — something I can attest to after coming across these new ads for Reebok EasyTone.
If these shoes do what Reebok claims, the shoes themselves seem pretty neat — balance pods create natural instability in your step, which forces muscles to adapt and encourages toning in the butt, legs, and thighs.
- 27 Comments
Nov 18, 2009 -
On its website, Reebok claims that its new line of EasyTone shoes, which are displayed against the backdrop of a naked woman, will help you make 88 percent of men speechless and 76 percent of women jealous. Hoping to drum up some hype for these kicks, Reebok has also unveiled a whole slew of commercials touting the shoes' butt-toning abilities. In this commercial, Reebok pitches the shoes by reducing a faceless woman to two talking breasts.
- 20 Comments
Jun 29, 2009 -
Are you ready for some football? Elisabeth Hasselbeck is. The third time mama-to-be, conservative cohost of The View, and wife of a former professional quarterback is working with Reebok to launch a line of NFL short- and long-sleeve maternity shirts featuring official team logos that will be available for the 2010 season with messages like, "Rookie," "#1 NFL Draft Pick 2030," "Mom’s Tiny Kicker," and "Fan Pending" on them.
- 15 Comments
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Mar 29, 2009 -
What fashion-forward actress was trying out Reebok's Jukari Fit to Fly workout this week? (Hint: Her resume includes a TV teen drama.)
- 15 Comments
Mar 19, 2009 -
One wouldn't think Gossip Girl Leighton Meester is the type to sport kicks during her offtime, but her ad for Reebok proves otherwise. "Leighton was chosen because she is the ultimate city girl," said a Reebok spokesperson. "These trainers are perfect for the modern urban woman, featuring Reebok's characteristic comfort and premium material use coupled with a fresh, adaptable look."
- 14 Comments
Feb 27, 2009 -
Flying through the air might scare the daylights out of some people, but I happen to find it pretty appealing. And when paired with a fitness element, it seems like it could be a really creative way to work out. Reebok and Cirque du Soleil have joined forces to design a new gym workout called Jukari Fit to Fly, which combines suspension and cardio training into a fun one-hour class.
- 14 Comments