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What the Gap Can Teach Us About Money
The Gap may have many loyal followers stocking up on its basic tees, but its balance sheet hasn't been seeing much black — until lately. The company reported a 51 percent increase in profit last quarter, even though sales were down, by cutting costs and managing inventory. Good for the Gap, but what do the global company's finances have to do with you and me?
Product of the Day: Uninsu(red) Tee
The iconic t-shirts from The Gap's Red Campaign have spawned ironic tees saying "Bo(red)" and "Ti(red)"—but how about a tee that makes a statement about how many Americans have no insurance? (Approximately 46 million. Yikes!) I read somewhere that The Gap sent cease and desist letters to the person who came up with this, but I think they should realize that imitation is the sincerest form of flattery!
Not Exactly "The Boyfriend Trouser" The Gap Intended...
In this spoof of Gap's "The Boyfriend Trouser" ad with Claire Danes, two guys make a video as an anniversary gift to one of the dude's parents. The rents are not amused...
Anything He Can Do Claire Danes Can Do Better?
For the first 25 seconds of this new Gap commercial starring Claire Danes and Patrick Wilson (Phantom of the Opera, Little Children, does that help?), I was wondering about and slightly annoyed by Claire's lack of pants. Then, all of a sudden, it made sense. It may not be the ad that helped bring back swing dancing, but it's pretty darn cute.
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Announcing the Third Annual Gap Casting Call!
We love to feature all our favorite famous kids, and now it's time to make your little one the next big thing! We are so excited to be partnering with Gap this year to help bring you the third annual Gap Casting Call.
Gap is on the hunt for the country's cutest kids — you already know that your child is a star, and now it's time to let the world see.
It's Time to Vote...Gap Casting Call-style
The presidential election may be decided, but you have another tough decision on your plate - voting for the winners of the Gap Casting Call! Nearly 900,000 cuties were submitted, and Gap painstakingly selected 20 finalists from the lot. Now they need your help to pick the 4 winners by voting on your favorite little guys and gals.
Fab Flash: Stella McCartney for GapKids Part 2
Stella McCartney's first ever childrenswear collection landed in Gap stores across the globe earlier this month and has already been so successful that they've snapped her up for another.
The British designer who had previously had a sell-out womenswear collaboration with H&M, created on trend yet practical items for kids which adults wanted for themselves. The best selling item from the line was a military jacket for boys.
It's Heeeeere... Stella McCartney's Gap Collection!
Stylish mamas can breathe again... the wait is over! When word broke that Stella McCartney was going to design a line of children's clothes for GapKids and BabyGap, fashion forward mums were chomping at the bit to get a peek at what would surely be a fabulous line sheet.
Attention All Cuties... It's Time For the Gap Casting Call!
Look up here and say cheese! It is human nature for a woman to think her child is the cutest being that ever crawled the planet but not every mom is savvy enough to recognize the rewards that can come with that precious mug. Proud mamas can enter their babe into Gap's casting call now through Oct.
Gap and Nylon Fête Gap's New Soho Concept Store
The stars spread some holiday cheer last night at Gap's new 8,000-square-foot concept store in Soho. The always-adorable Becki Newton and Emmy Rossum stopped by and tried on scarves and hats. The City's Roxy Olin also made a cameo and left with a bag full of goodies.
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