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Fab Flash: More on SJP's Bitten Clothing Line

BellaSugar — Tue, 20 Mar 2007 08:32:33 -0700

Sarah Jessica Parker may be a lady of luxury, but she wants to bring fabulous clothing to the masses at affordable prices. Since we already know that her clothing line Bitten will be inexpensive (we're talking each article under $20), now we can all dress like SJP!

The collection was named after her reaction to walking into a Steve & Barry’s store for the first time - she was "bitten." She then decided to collaborate with them to create high-quality sportswear for women of all ages and sizes at a fair price.

It has been reported Bitten will make its official debut on June 7th, only at Steve & Barry's stores. The line will consist of approximately 150 styles and over 400 clothing items and accessories such as: knit shirts, wool and cashmere sweaters, dresses, lingerie, denim, handbags, jewelry, belts and of course...shoes!

The tagline for the collection is: "Fashion is not a luxury, it's a right." I'll second that! This is just soooo exciting!

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Fab Flash: SJP Is Bitten By The Fashion Bug

BellaSugar — Tue, 13 Mar 2007 04:23:33 -0700

Yay, it's official! We have just learned from The Daily that Sarah Jessica Parker is set to launch a clothing line called Bitten. This afternoon she will be hosting a private luncheon at the famed Indochine restaurant in New York City, for an exclusive group of editors to take a sneak peek at her duds.

For those who have been lucky enough to previously view the collection, it is being compared to the fashion line developed by the Olsen twins called The Row.

I am sorry to report that I have no further details about price point, target audience, and manufacturer just yet but I promise to share every bit of information as I learn more.

What better woman, fashion icon and role model to design clothing of her own - this news is actually making me giddy! SJP recently accompanied Alexander McQueen to last year’s Costume Institute gala and she has been a muse to Oscar de la Renta and Narciso Rodriguez. In addition, in 2004, she was awarded the Fashion Icon Award at the CFDA Fashion Awards.

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Bitten Fashion Show and SJP on the Today Show!

FabSugar — Fri, 08 Jun 2007 10:10:59 -0700

Sarah Jessica Parker was on the Today Show this morning dressed head to toe in her Bitten clothing line. Well, actually her shoes were not Bitten, as she shyly admitted. She said "um, don't ask about the shoes!" I would expect no less out of Miss Carrie Bradshaw herself. She was so cute, down to earth and so endearingly proud of her new line. Take a look for a Bitten fashion show and some great commentary by SJP herself!

Biggest Headline of 2008: Steve & Barry's Faces a Tumultuous Year

FabSugar — Tue, 16 Dec 2008 08:00:22 -0800

I remember it like it was yesterday. In March '07, Sarah Jessica Parker announced her partnership with an athletics apparel store. That's when Steve & Barry's entered our stylish lives. I admit, at first I was confused by SJP's choice of distributer for her line, but boy did the retailer deliver. Besides SJP's Bitten, it also hosted Dear by Amanda Bynes, a Sex and the City Movie merchandise line, a Venus Williams sportswear collection, and more. All seemed well in the world of Steve & Barry's until we got hit with devastating news - the retailer filed for bankruptcy protection in July.

To hear more about Steve & Barry's tumultuous year, read more.

An update soon followed: Steve & Barry's officially filed a voluntary Chapter 11 petition in Manhattan bankruptcy court. Bitten, and all the other celebrity clothing lines, would now be homeless. Then, word came in August that Steve & Barry's would survive. Huh? The company had been purchased by investment firm Bay Harbour Management for $168 million. How I wish this story had a happy ending, but in November, Steve & Barry's had its final blow and decided to cut its losses. In the end, the flailing economy forced the retailer to file for its second bankruptcy. We have yet to learn if Bitten will make a new home, but Steve & Barry's, and the idea of fast fashion under $10, will be missed!

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Fab Flash: Would You Miss Steve and Barry's?

FabSugar — Wed, 09 Jul 2008 12:00:22 -0700

UPDATE: Steve & Barry's have officially went under and has filed a voluntary Chapter 11 petition in Manhattan bankruptcy court.

Tear. Mega retail chain Steve and Barry's is headed toward major financial downturn. The 28-year-old clothing chain who recently gained popularity for carrying celebrity sportswear lines - most notably, Bitten by Sarah Jessica Parker - at rock-bottom prices has filed for bankruptcy protection.

Steve and Barry's is set to shut down a large number of its 270 stores and will most likely be forced to liquidate all assets. So how does SJP feel about this failed venture? “We are surprised and disappointed that this situation has developed. We are surprised because our understanding, based on the accounting statements we see, was that sales have been very, very strong” said Sarah Jessica Parker's lawyer, Ira Schreck.

Let's not lose hope too soon. The company is looking for an acquisition; Sears and Kmart have showed interest, with the possibility of continuing a partnership with its licensed celebrity lines. Would you miss Steve and Barry's?

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SJP Bitten Update!

FabSugar — Tue, 21 Aug 2007 11:30:22 -0700

We've been getting lots of inquiries about when Sarah Jessica Parker's Bitten Fall collection will be hitting Steve & Barry stores. Here's the latest! The Fall collection began trickling into stores August 10th and the full floor set should be in stores by September 15th. With every item still priced at $19.98 or less, you can visit Bitten's website for more information and Steve and Barry's website for store locations.

What's in store for Bitten come Fall? An expanded assortment of nearly 500 apparel items and accessories including classic outerwear styles in current silhouettes and wool and cashmere sweaters in a variety of styles and colors. I am most excited for outerwear from wool coats to hooded puffer jackets, a denim collection constructed of cotton denim produced in the same mills and finished with the same techniques as many premium brands, and, of course, an array of accessories including: handbags, jewelry, belts, hats, scarves, gloves and footwear. Bitten continues to rock on!

SJP Designs on a Dime

PopSugar — Tue, 01 May 2007 08:25:00 -0700

Sarah Jessica Parker was caught out in her super casual wear while running errands in the West Village this weekend. Looks like she's practicing what she preaches. In the June issue of Glamour she talks about why she chose to go cheap chic with her new clothing line Bitten. Here's more:

On other celebrities' collections:
"Madonna’s line for H&M is extremely directional, provocative and sexy. I don’t know J.Lo’s line as well, but I know that it’s much more trendy than Bitten. L.A.M.B. by Gwen Stefani is much more avant-garde, definitely high fashion. But I don’t want to do that for women, because that’s not really their lives.
On Bitten:
"Bitten is simple silhouettes that are affordable. You’re going to be able to buy $200 worth of clothes, leave that store with six bags and be able to pay your utilities and take your kids someplace special for their birthday. It’s a very different philosophy about shopping. It’s the first and only time I’ve wanted to design... It's a way of giving women without financial means access to good, simple, well-made clothes to feel proud of."
On being frugal:
"I often return things because the spending gives me anxiety. But I'm not without my indulgences. And I don't pretend I'm not enjoying the great fortune I've had."

A lot of the celebrity collections these days seem to be easy on the wallet. This allows us to buy more and give back (besides celebrity designers, celebs doing good is the other great trend these days). I can surely support both of these things.

For more pics of SJP running around NYC just read more

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A Sneak Peek at SJP's Bitten Clothing Line!

FabSugar — Thu, 22 Mar 2007 15:20:22 -0700

Boy does celebrity fashion news travel fast! It's been an exciting two weeks for fab favorite Sarah Jessica Parker. First, she announced her first ever clothing line called 'Bitten,' then we found out the juicy (ie. cheap!) clothing line details, and then she looked amazing in our premiere SJP Celebrity Style. It is faboo to see you back in the spotlight SJP! She was the original girl who likes to have fun after all. Thanks to Catwalk Queen, here is a sneak peek of Bitten, to be sold exclusively at Steve & Barry's stores June 7th.

UPDATE: Sorry gals - had to remove the photos. Stay tuned for more updates!

What do you all think?! I'm more into the set on the models - there's a bit more SJP eclecticism going on there. The bottom set looks like a J.Crew lineup (ouch!). Nonetheless, I'll take that grey dress with bottom blue stripe and the black belted corset dress, and I better see a tutu in the mix SJP! Stay tuned for more Bitten...

SJP Launches Bitten!

PopSugar — Thu, 24 May 2007 10:58:53 -0700

Sarah Jessica Parker launched her Bitten line in NYC last night with the support of designer friends like Narcisco Rodriguez who joined her on the black carpet. The collection, which is being sold exclusively at Steve & Barry's will be available June 7th. From what we've seen so far, it's made up mostly of casual wear (to check it out click here). Sarah says she wanted a line that was affordable without looking trashy. “There’s not going to be any inappropriate midriff showing, regardless of your age,” SJP said. “I feel like, as a culture, we have seen enough damage done by it.” Hilarious! I guess Britney wont be wearing her clothes anytime soon.

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SJP Getting Bitten In Chicago

Molly — Mon, 06 Aug 2007 17:00:33 -0700

Sarah Jessica Parker continued her Bitten Tour at Mt. Prospect Mall in Chicago on Friday. Even after years of having to smile for the cameras, SJP looks genuinely happy to greet her fans at the autograph session. Judging from her many expressions at the event it looks like she had no problem getting animated with everyone who came out to see her promote her line. I hope she enjoys the SJP-centric red carpet time, because her perfume Covet is finally available. Bella wants to know -- which celebrity scent are you most excited about?

To see more of SJP's range of emotions just read more

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