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AT&T Sues Verizon Over a TV Commercial
Who didn't see this coming? AT&T is suing Verizon over their recent ad campaign, playing on Apple's iPhone catchphrase "There's an app for that," and laying into AT&T's supposed lack of coverage. According to AT&T, the side-by-side view of maps showing each network's 3G coverage areas is confusing to consumers, leading them to believe that there are large parts of the country where AT&T doesn't provide service.
Taylor Swift, Travis Barker, and Pete Wentz Talk Band Hero
Available in stores today, Band Hero is Activision's latest game, which lets friends and family members rock out with their Guitar Hero instruments to favorites like "ABC" by the Jackson 5 and "Wannabe" by the Spice Girls. You can even sing along with other famous singers including country superstar Taylor Swift who performs some of her most popular hits like "Love Story," "You Belong With Me," and "Picture to Burn."
Here's some footage from the making of the Band Hero commercial, which includes mini-interviews with Taylor and her musical heroes including Travis Barker, and Pete Wentz.
Bing Debuts a Spooky Vampire Commercial
Just in time for Halloween and the New Moon premiere, is the latest Bing commercial from Microsoft. Set to air for the first time tonight, the popular new search engine — which Rachel Zoe can't get enough of — is used in this dramatic clip, which stars two characters that closely resemble Edward and Bella. Although it's too bad her Bing search wasn't for something a little bit more Twilight-esque!
Pepsi Draws Controversy For Amp Drink iPhone App
Looks like Burger King isn't the only food brand that toes the line between cutting-edge and crass. PepsiCo, the maker of new energy drink Amp, has gotten flack for its latest iPhone launch.
"Amp Up Before You Score" is a free iPhone application that offers young men pointers on how to get in bed with 24 different types of women.
Fun New "There's a Map For That" Verizon vs. AT&T Ad
Ha! Verizon is really getting cheeky. Not only has it copied Apple's "There's an App For That" ad campaign, but it's also gone head-to-head with AT&T saying that it has five times more 3G coverage in comparison to AT&T's spotty service.
Good News: Watching Live TV Will Soon Get a Little Quieter
I'm addicted to skipping through commercials via TiVo, but when I do watch live television, my eardrums get a major blast whenever ads come on. At first I thought it was just me, then I noticed the lack of volume control while at a friend's house watching a Sex and the City marathon. What gives?
Sprint Debuts Cheeky New Desperate Housewives Ads
Companies and TV networks are getting quite clever when it comes to creating commercials that blend well with the show it's airing with. We already know that people aren't watching commercials during popular shows, so it makes sense that companies are using some smart tactics to get people to watch — and not fast forward through — its commercials. Sprint is doing just that by teaming up with Desperate Housewives to launch seven commercials that were actually written and directed by Desperate Housewives employees.
People Aren't Watching Commercials During Popular Shows
TV networks, don't hate me — but I barely ever watch commercials. This is probably because my DVR is always full, so whenever I do watch a show, I feel the need to quickly get through it as fast as possible so I can delete it and move on to the next one!
A majority of you said that you occasionally watch commercials even with a DVR, but did you know that nearly all shows that won Emmys this year are more likely to have their commercials skipped over?
Running Is the New Currency
Brooks wants you to run, and now they're encouraging your kids to run too. This may seem cruel, but it sure gets those kids moving. Too bad there aren't cheesecake trucks or bacon-wrapped scallop trucks because this could totally work for grown-ups too!
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