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Fab Ad: Hilary Duff for DKNY Jeans

FabSugarUK — Wed, 29 Jul 2009 09:00:51 -0700

This season, Scott Schuman aka The Sartorialist continues his role with DKNY Jeans. The stylish blogger shot Daisy Lowe last season for a cool street style image, and this season it's Hilary Duff thats the main focus along with models Sophie Srej and Gracie Carvalho. It's the same format as before, but if it ain't broke then maybe don't try to fix it! I like the colour scheme of this Autumn campaign. What do you think of the ad?

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Celebrity Style: Beyonce

FabSugar — Tue, 14 Apr 2009 11:00:22 -0700

Recession aside, there's no stopping the $11,410 Balmain jacket. Beyonce chose to wear the crystal-embellished, drummer-boy stunner to dinner at the Waverly Inn with her hubbie, Jay-Z - they were celebrating their one-year anniversary. She kept the look very Beyonce with tight dark-rinse jeans, sassy sandals, and a chain-handle, black-leather bag. The shoulder love continues, as does Beyonce and Jay-Z love.

Balmain Crystal-embellished canvas jacket - $11,410.00	Nation Ltd.. V- Neck Burnout - $68.00
DKNY Jeans Skinny Jeans, Rinse Wash - $48.00	Sam Edelman Mariella - $129.00
Pyramid Stud Earrings - $14.00	Kooba Delia Leather Bag - $495.00

Check out CelebStyle for lots more celebrity street style!

INFDaily.com

Fab Ad: DKNY Jeans Spring '09

FabSugar — Sat, 07 Feb 2009 16:22:22 -0800

Those of you who are fans of street style blogs will probably dig the DKNY Jeans Spring '09 ads, shot by The Sartorialist, Scott Schuman. This is the photographer's first major campaign, but he's no stranger to snapping well-dressed people on the streets. Chanel Iman, Sean Lennon, and Daisy Lowe are all his model subjects. And just to make it extra authentic, the cross streets where the photos were taken in NYC are listed. This style of ad is a departure for DKNY Jeans, but completely relevant to today. What do you think? Are these ads authentic-looking or not so much?

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Fab Flash: Hilary Duff Designs For DKNY Jeans

FabSugar — Thu, 05 Feb 2009 12:00:22 -0800

Following in the footsteps of Rachel Bilson's Edie Rose for DKNY Jeans collection will be actress/singer extraordinaire, Hilary Duff. The newest celebrity designer has teamed up with DKNY Jeans to create a trendy collection named Femme for DKNY.

“I love the idea that the collection reaches a lot of people and provides them with so many different options,” said Duff, left wearing her designs. There is truly something in this line for every girl whose styles change every day, like mine does. I think it’s the perfect line for young girls who can’t afford to buy a lot of clothes these days.”

The Femme for DKNY Jeans collection will debut in the Fall at all major retailers. It looks promising; we can't wait to see more!

To see sketches from the collection, read more.

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Fab Ad: Daisy Lowe for DKNY Jeans

FabSugarUK — Thu, 22 Jan 2009 06:00:51 -0800

2009 has got off to a great start for Daisy Lowe who has got two major ad campaigns under her belt. Around the start of the new year I revealed Daisy's Marc by Marc Jacobs advert and here is her shoot for DKNY Jeans.

This shot sees Daisy looking at ease in her new hometown, New York. It was shot by The Sartorialist, Scott Schuman, and is supposed to reflect New York's street style. She certainly looks comfortable in that denim jumpsuit.

Daisy joins Chanel Iman, Sean Lennon and Kelly Osbourne who have all previously appeared in DKNY ads. Do you like this campaign shot?

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Fab Flash: Rachel Bilson, Star in Her Own Campaign

FabSugar — Thu, 17 Jul 2008 12:00:22 -0700

Judgement time is around the corner and Rachel Bilson's pulling out all the stops to make her first venture as a celebrity designer a success. The Edie Rose for DKNY Jeans campaign will feature the star in her own designs.

"Our customer has a real emotional connection with Rachel, and she's always on the best-dressed lists, so it seemed like such a win-win for us. Rachel has real personal style and she is very involved in every step. You can really see that in the collection" said president of DKNY Jeans, Kevin Monogue.

To read all about it, read more

The photo shoot, which was shot in New York by Mikael Jansson, features Bilson and models Fabienne Vanderhaeghen, Regina Feoktistova, and Giedre Dukaskaite against a edgy NYC backdrop. "She was really hands-on with the entire process. She, with the help of stylist Tabitha Simmons, made the clothes come to life in such a youthful, authentic way, which is so true to Rachel's own personal style - always youthful, but appropriate" said the creative director of the shoot, Trey Laird.

The ad campaign will run in the September and October issues of Teen Vogue and Cosmogirl magazines to coincide with the launch of Edie Rose for DKNY Jeans line in September. Look forward to a trendy sportswear collection consisting of tops, sweaters, jackets, tees, dresses, and jeans to be sold at department stores including Macy's and Dillard's.

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Fab Flash: Rachel Bilson Does DKNY Jeans

FabSugar — Thu, 13 Mar 2008 10:07:03 -0700

Last week it was Avril Lavigne, and this week it's Rachel Bilson joining the celebrity designer foray.

Rachel contacted DKNY Jeans to express an interest in working with them, and that's how her junior sportswear line, Edie Rose for DKNY Jeans, came about. The collection will include 15 pieces when it launches in September, including button-down tops, sweaters, jackets, tees, dresses, and dark wash jeans in a black, white, and yellow color palette.

Rachel seems dedicated to her designs: "This line is my main focus right now," she said. "I can't draw at all, so I won't be doing any sketches, but I am learning to sew. I think it's important to know more about the whole process of making clothes."

She named the line for her grandmother Edie, and Rose, a close family friend, because she didn't want to use her own name: "I want people to see these clothes for what they are, not just another line designed by another celebrity," she said. "I want the line to be taken seriously." From these first looks, will you be taking it seriously?

To see a few more looks from Edie Rose for DKNY Jeans, read more

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Trend Alert: Brocade Babe

FabSugar — Fri, 11 Jan 2008 08:00:22 -0800

Not to be confused with granny's boudoir, the items pictured here are for a brocade babe. What's old is new again, and brocade always feels right in the dead of Winter. With a slight sheen and 60's vibe, slip on your patent booties, opaque black tights and costume jewelry for a glitzy night in brocade. Or, mix with dark denim for an upscale casual look. Either way you win.

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Sneak Peek! Edie Rose For DKNY Jeans

FabSugar — Wed, 17 Sep 2008 14:00:22 -0700

In anticipation of the official in-store and online launch of Rachel Bilson's Edie Rose for DKNY line, DKNY launched a mini site showcasing the clothes and how you can mix and match them. As Rachel puts it, "The pieces are really wearable which I think is important because you can mix and match from the line." With a mod palette of black, white, and yellow, the clothes have a prissy downtown vibe. One item I have my eye on is the tuxedo jacket with white piping.More details about when the collection will be in stores and online to come. After the jump you can watch a fun video with Rachel behind the scenes at the ad campaign photo shoot. She talks all about her design mantra, where the name Edie Rose comes from, her adoration for Diane Keaton, and her favorite piece from the collection.

To see the clothes piece by piece and to see the behind the scenes video with Bilson, read more.

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Celebrity Style: Rachel Bilson

FabSugar — Mon, 06 Oct 2008 11:00:22 -0700

Rachel Bilson continued her Edie Rose For DKNY Jeans promotion tour in NYC over the weekend. While in Florida she went entirely androgynous and in the Big Apple she pulled in a touch of femininity with a colorful silk scarf. I love how she left it untied. Rachel also wore an Edie Rose For DKNY Jeans piped blazer and studded Louboutin boots. The result? Casual cool with a royal finish.

Wool Blazer - $128.00	Skinny Jean Regular 32 - $59.00
Zahara Silk Scarf - $14.80	Giuseppe Zanotti Crystal Stud Suede Booties - $1,075.00
Intuition-Wear Crewneck Tee in White - $26.00	Axcess Silver-Tone Peace Ring - $16.00

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DKNY Jeans LUXE Brocade Jacket - $168.00	Notte by Marchesa Brocade shift dress - $495.00
Nanette Lepore Brocade Jacket - $625.00	Milly Matelasse shift top - $230.00
Carmen Marc Valvo Belted Brocade Sheath Dress - $355.00	Alice + Olivia Brocade Jacket - $440.00
Milly Car Coat - $600.00	Miguelina Minda Brocade Halter Dress - $350.00
Scroll Brocade Collarless Jacket - $99.00	3.1 Phillip Lim Brocade Belted Dress - $575.00
Vera Wang Lavender Brocade shift dress - $520.00	Julie Haus Go Go Mod Dress - $157.99