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Fab Ad? Sisley Fashion Junkie, 1
UPDATE: I have been informed by Sisley's parent company Benetton that these ads are fake. To see the real Sisley fall ad campaign, please visit Sisley.com. Thanks!
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Australian Schools Let Companies "Teach" Makeup
I know that marketing in schools is nothing new, but a program in Australia is taking things to a new level. A program called Fashion Roll Call, which is sponsored in part by makeup brand NP Set Cosmetics, is touring all-girl schools around the country. Their goal is to educate girls in fashion and beauty industry careers by presenting a "lunch-time fashion parade" followed by makeup application tutorials taught by makeup artists who work for NP Set.
Prince Charles Visits Burberry HQ
Burberry isn't interested in the credit crunch. The British brand has continually reported a growth in sales throughout the economic downturn and Christopher Bailey, along with CEO Angela Ahrendts, has been a big factor in this. It has one of the biggest budgets for advertising and yet still made the slightly risky decision to return home during London Fashion Week to show one of the most talked about lines for Spring 2010.
Italy's Fashion Houses Pay Tribute to Coca-Cola
Milan's 2010 Spring Fashion Week just came to a close, and in addition to revealing their latest collections, Italy's premiere fashion houses also partnered with Coca-Cola to raise funds for earthquake victims in Abruzzo, Italy.
Female designers Donatella Versace, Alberta Ferretti, Angela Missoni, Anna Molinari for Blumarine, Veronica Etro, Silvia Venturini for Fendi, Consuelo Castiglioni for Marni, and Rossella Jardini for Moschino dressed up Coca-Cola Light's trademark clear bottle for sale at an auction during Milan's "Tribute to Fashion" show.
I like them all, but my hands-down favorite is the iconic woven Missoni design, followed closely by the Moschino milk parody and Blumarine's flirty fruit pattern.
Photo Gallery: Coca-Cola Light's Tribute to Fashion
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Fashion and Advertising: Provocative Is an Understatement
Sex sells. We know it, fashion conglomerates know it. But some companies take that notion a step (or two, or three) too far.
Oh Snap! When Flight Attendants Glammed It Up
There's a great scene in Steven Spielberg's Catch Me If You Can when Leonardo DiCaprio's con artist character tries to elude the cops by pretending to be a pilot. As he waltzes through the airport, he enlists the help of some glamorous stewardesses (yes, that's what they were called back then) to camouflage him with their identically glamorous outfits. A lot of the photos in this slideshow hearken back to a time that some call air travel's glory years, when service was still good and passengers weren't herded like cattle.
Flashback: How to Avoid the Walk of Shame
This "Happy Legs" polyester pant suit is shameful in itself. But perhaps it will divert the attention away from Rebecca's sexual shame come Monday morning.
Ads Finally Just Replace Content in a New Beauty Mag
In a story that, in another era, would perhaps have been a piece in The Onion instead of one in real life, Procter & Gamble is starting its own health and beauty mag called Rouge. Along with offering coupons, the magazine will be about 60 percent P&G "branded editorial coverage," meaning stories that advise you while also endorsing brands such as Cover Girl and Olay.
The surprising twist on this news is that when P&G was researching the viability of the idea, their studies showed that "80 percent of readers found Rouge to be comparable to fashion titles such as Marie Claire and Allure in 'quality and design.'" That's great news for Rouge, but yikes, what does that say about people's opinions of regular magazines these days?
Vintage Lane Bryant Ad Redefines Size
Wow. This coat really does wonders, since this woman looks pretty slender to me. Must be a magical coat, too — it cost $145 in 1953 dollars, which is equivalent to $1,158 today!
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