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Speak Up: What's Your Take on the Reebok EasyTone Ads?

FitSugar — Tue, 24 Nov 2009 03:00:24 -0800

In a sea of words, a title like "Make Your Boobs Jealous!" really jumps out at you - something I can attest to after coming across these new ads for Reebok EasyTone.

If these shoes do what Reebok claims, the shoes themselves seem pretty neat - balance pods create natural instability in your step, which forces muscles to adapt and encourages toning in the butt, legs, and thighs. So far, so good, but as my buddy Très points out, the ads focus mostly on two talking breasts!

To see these controversial commercials and judge for yourself, read more.

In the commercials, the camera constantly focuses in on the butt of the actresses, and two out of three times you don't even see a face. And in the commercial where a face is shown, the actress playfully teases with the cameraman that he must like what he sees since he's zooming in so much. Some of the tag lines seem questionable too: "88% of men will be speechless, 76% of women jealous, and 0% will know the reason is on your feet." I don't know about you, but my reason for staying fit is not to make the women around me feel inadequate.

I shared the commercials with a friend and she thought I was being a bit too serious. She got a good laugh out of them and thought they were playful and funny. She especially loved the one where a woman's breasts are given life as they complain about not getting any more stares. Why? Because the butt has taken all the attention away, thanks to EasyTone sneakers! Cue tag line: "Make your boobs jealous!"

When I asked why she wasn't the least bit offended, she left me with the reasoning that "sex sells" and "women want to feel beautiful." I'm going to ask myself if I am being way too serious, but in the meantime, I'd like to know what you think of these ads. Check them out below and share your thoughts with me in the comments section.

Kim Kardashian Is Latest Face of Carl's Jr.

YumSugar — Mon, 23 Nov 2009 05:50:27 -0800

Guess who's joining the ranks of Paris Hilton, Padma Lakshmi, and Audrina Patridge as Carl's Jr. spokesperson? None other than reality show temptress Kim Kardashian.

Kardashian is teaming up with the burger chain - known for its risqué commercials - to promote its new premium salads. It'll be the first commercial spot the company has done for a menu item that's not a burger. The reality TV star tells People that while she's a healthy eater today, she has a number of fond memories involving Carl's Jr.

"Driving to Las Vegas, my dad would take the family and we'd stay at Circus Circus and we always stopped at Carl's Jr," she says.

"I remember this food fight my sisters and I all had in the back of the van – it was so funny. We got in so much trouble!" Do you think Kim Kardashian and Carl's Jr. will make for fun viewing?

Source

Running Is the New Currency

FitSugar — Sun, 27 Sep 2009 03:30:12 -0700

Brooks wants you to run, and now they're encouraging your kids to run too. This may seem cruel, but it sure gets those kids moving. Too bad there aren't cheesecake trucks or bacon-wrapped scallop trucks because this could totally work for grown-ups too!

Marathon Nipple Stand?

FitSugar — Sat, 12 Sep 2009 03:00:09 -0700

Brooks wants you to love running, but the brand realizes that there are some unpleasantries tied to the sport. So they're offering free nipple taping. How sweet of them to want to help out. After seeing the commercial below, all I can say is thank god for sports bras.

SYTYCD's Brandon and Ariana Talk About Being Cut First

BuzzSugar — Wed, 28 Oct 2009 15:30:15 -0700

This week's ousted dancers from So You Think You Can Dance were the first to go since the top 20 were selected. Brandon Dumlao and Ariana Dubose got on the phone with a few reporters this morning, including me, to chat about how they feel after last night's elimination.

Brandon

On the timeline of replacing Billy Bell: I got the call on Friday at 11 in the morning and they told me that I was able to replace another dancer, and it was Billy, in this case. I got on a plane two hours later, it was an hour flight, I landed, got picked up, I went to the studio, found out Pauline was my partner in front of everyone, and then we went straight to rehearsal for Smooth Waltz with Jason Gilkisen. It was such a whirlwind; it was really crazy, but it was such an amazing experience.
On Russell being in the bottom with him: I was so surprised because Russell is of course a fan favorite, and I’m sure the judges love him too. When he was announced, I kind of knew in a way that I might have been going home, because he is amazing and this cast is amazing. Billy - his were such big shoes to fill that I felt it was unfair to take another guy’s spot. I was happy the way it turned out, because I didn’t think it was unfair for me to come in and take another guy’s spot.

To hear what else Brandon had to say and Ariana's thoughts on her dismissal, just read more.

On Nigel's offer of coming back for season seven: I did not expect him to say that. I really thought that that was my only chance to be in the top 20, and I wanted to make the most of it, so for him to propose that to me and let me come back for season 7, if that’s possible, that’s really crazy. Right after I got cut, I went and got into some ballroom classes and took some more hip hop. I’m ready and I’m going to keep taking classes if I can come back next season.
On whether he thinks he may have done better if he'd originally been in the top 20: I think I might have had a better chance just because the judges would have known I’d set the same standard as everyone else, because when I did the waltz they kept saying "you didn’t have enough time," "you didn’t have enough time," because they knew I’d replaced Billy. So I feel like I would have done a better job, and they would have seen I’d done a better job, and would have taken that into consideration with the results. But I’m really happy the way I did and I'm really happy the way everything turned out, because this cast is so amazing; I can’t pick who’s going to win - everyone is going to do so well.

Ariana

On her next plans and whether she'll pursue a career in L.A.: Actually, I’m more focused on New York. I want to dance on Broadway. I also sing and act, and I was singing and acting and dancing before I even auditioned for the show, so the show was just really another path for me. So I’m going to head to New York for a little bit and audition for shows and commercials and movies and just see what happens.
On rumors she could replace Noelle, who was injured this week: I have not heard from Noelle; I hope that she’s doing well. Noelle and I come from the same studio, so honestly I would probably feel a little funny about taking her place. I mean, who doesn’t want a second chance, but honestly I wouldn’t want to be eliminated again.
On her predictions for the season six winner: Honestly, it’s a crap shoot - forgive my language there. Everyone’s fantastic and I don’t think you can count anybody out; it’s going be a week-by-week thing.

Photos courtesy of Fox

Link Time!

BellaSugar — Tue, 27 Oct 2009 13:01:53 -0700

New hair trend: ombre color - Refinery 29
The $5 mascara that does an amazing job - Makeup and Beauty Blog
Is Heidi Montag doing a fragrance for HSN? - The Cut
Outtakes from James Franco's Gucci commercial - Funny or Die
Is Guerlain's $78 foundation worth the price? - Temptalia
Naomi Campbell wants more diversity on the catwalk - FabSugar UK

Photo by Jakandjil

Nike Naked Running Camp?

FitSugar — Sat, 22 Aug 2009 03:30:00 -0700

I've heard of naked yoga and naked biking, but running in the buff? Now that's something new. Check out Nike's latest commercial below to learn all about "natural" running.

All I can think about is how those poor ladies' boobs must be hurting without any support! I have to say though, this commercial has definitely piqued my interest for the latest Nike Free 5.0 running sneaker. I'm all for this lightweight and flexible shoe that supposedly imitates barefoot movement, but I think I'll stick to wearing clothes on my runs.

Are Your Parents Becoming More Tech Savvy?

GeekSugar — Mon, 17 Aug 2009 09:05:19 -0700

Are the tides slowly changing? Whereas just months ago we were commiserating about being our parents' tech support (not to mention guffawing over cartoon dads asking computer questions), it seems now that more and more parents are joining social networks like Facebook. My mom recently asked me if she should start tweeting, and she's dying for an iPhone, intrigued that her phone could do more than just make calls.

Verizon's latest commercial makes the most of this role reversal - the two kids are seen pestering their parents about spending too much time on their cell phones updating Twitter and Facebook. It's a satire, but becoming truer all the time.

Tell me, are your parents starting to become more tech savvy?

Link Time! Jim Sturgess and Kirsten Dunst Cast in Upside Down

BuzzSugar — Thu, 22 Oct 2009 13:38:51 -0700

Jim Sturgess and Kirsten Dunst will star in Upside Down, a romantic sci-fi fantasy - Coming Soon
Lisa Kudrow is developing TV comedy Rapture for Showtime - Variety
Dollhouse is being pulled during sweeps, which could signal its cancellation - The Ausiello Files
Check out these new stills of Benicio Del Toro, Anthony Hopkins, and Emily Blunt in The Wolfman - MTV Movies Blog
An Education originally had a different ending - Movieline
Watch Rainn Wilson's funny new commercials for the NBA - Best Week Ever
Ryan Murphy is writing an episode of Glee that mocks the show's real-life denial for the Macy's Thanksgiving Day Parade - The TV Column
Bravo has picked up a second season of Top Chef Masters - YumSugar
Before the release of Saw VI, here are six terrible sixth sequels - Rotten Tomatoes
A list of TV's memorable dumb jocks - TV.com
20 of the worst horror movies ever made - Moviefone

If Your Guy Won't Wear a Condom . . .

DearSugar — Thu, 05 Mar 2009 10:00:00 -0800

When entering a new relationship, sometimes a passionate moment takes hold of you, and there's no stopping what's about to come next. If you're unsure about the guy's STI record, then you'll most definitely want him to quickly slip on a condom so you can get back to getting it on, but what if he refuses? Well here's one way to deal with it!

So have you ever had to walk away from sex with a guy because he wouldn't slip on the love glove?