Jul 29, 2008 -
Pop star, clothes designer, mother and all round superstar – Gwen Stefani is not one to rest on her laurels. She's launching a new fragrance, Harajuku Lovers, named after Tokyo's famous, street-style fashionista district.
Following the success of her first perfume – L.A.M.B – Harajuku Lovers will be out in September.
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Apr 04, 2008 -
A lot of celebrities have launched their own fragrance, Kylie, Kate Moss, Jordan, Jade Goody (!) to name but a few. However, Gwen Stefani does not do things by halves. Having already launched a L.A.M.B fragrance she is now going to launch five different fragrances for Harajuku Lovers.
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Nov 13, 2009 -
Fans of Gwen Stefani's Harajuku Lovers fragrances should love this one. After the success of her Snow Bunnies flanker dolls, Gwen's putting out five new, bikini-clad versions for next Spring. Each has a new scent that matches the personality and fragrance family of the original doll, but adds lighter, more summery notes.
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Aug 18, 2007 -
I just found the new spot for L By Gwen Stefani, and just like Sarah Jessica's Covet commercial, there is whispering. (Weird, isn't it, how fragrance ads often involve whispering?) Upon third or fourth viewing, I was impressed by the consistent branding—check out the shape of the pool and the shape of the bottle. What do you think of it?
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Mar 21, 2007 -
On Monday afternoon, Gwen Stefani detached herself from Kingston for a short time to unveil her very first fragrance called L (the L stands for love). She and Coty Prestige collaborated to create this scent, and together, they had a launch party at the Soho House in NYC where two Olympian swimmers performed water ballet.
The perfume is made from water hyacinth, white freesia, pear leaves, violet leaves, jasmine petals, rose, lily of the valley, sweet pea, orange blossom, frangipani blossom, peach skin, heliotrope flower and musk.
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Jun 13, 2007 -
The first ad for Gwen Stefani's new fragrance, called L, has hit the 'Net, featuring Gwen herself looking quite a lot like "Cherish"-era Madonna. (Speaking of which, whose pale look do you prefer?)
The fragrance debuts exclusively at Nordstrom July 1 and rolls out in full this September. You can now pre-order the L by Gwen Stefani Spray at Nordstrom.
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Aug 21, 2008 -
OK, no matter what you think about Gwen Stefani's tendency to fetishize anything and everything Asian, you've gotta admit: Her new perfume bottles are pret-ty darn 可愛い — that's kawaii, which is Japanese for "cute." The quintet comprises the Harajuku Lovers fragrance collection — more details here — and the scents are aimed toward a younger crowd than her first scent, L.
But how do these scents smell?
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Aug 06, 2007 -
Now that you've gotten the scoop on these three new hot scents for fall—Covet by Sarah Jessica Parker, L by Gwen Stefani and M by Mariah Carey—which celebrity fragrance are you most excited about?
Source and Source
Which Celebrity Fragrance Are You Most Excited About?
Sarah Jessica Parker - Covet
Gwen Stefani - L
Mariah Carey - M
Undecided
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Apr 04, 2008 -
Fresh off the success of her first fragrance, Gwen Stefani is gearing up to launch five — yes, five — new ones based on herself and her backup singers. WWD reports that the Harajuku Lovers collection will encompass five different perfumes: Love, Angel, Music, Baby, and G. And if you ask Gwen, she's amazed that it all came together.
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Aug 29, 2008 -
OK, so Gwen Stefani's new Harajuku Lovers scents aren't my favorite, but she sure does know how to market them. The Harajuku Lovers fragrance website is a look into Gwen's obsession with wild cuteness. You can submit your own karaoke video or check out profiles of her backup dancers, all while hypertwee cartoons buzz around the screen to the beat of eight-bit video-game tunes.
- 36 Comments