PopSugar

House of Deréon Delves Into Daywear

FabSugar — Wed, 19 Aug 2009 10:00:04 -0700

Beyonce and her mom Tina are busy ladies. Besides launching the Sasha Fierce collection, House of Deréon is designing a collection of day dresses for Spring. There will be a few dress and jacket ensembles, as well as jumpsuits in materials like washed rayon, silk, sateen, and spandex knit. "Beyoncé and I have had several occasions where we have meetings all day and don’t have time to run and change before dinner. This is a perfect collection to wear from the office to dinner because each piece can easily be dressed up or down," Tina Knowles said. The collection wholesales from $70 to $100 and will be available at select high-end department and specialty retailers.

As for the future? "I’m really hoping we can go into accessories really soon, especially jewelry. And as for shoes, that’s completely Beyoncé’s thing."

Beyonce Launches Sasha Fierce Collection

FabSugar — Wed, 01 Jul 2009 09:48:44 -0700

Beyonce's alter ego, Sasha Fierce, is making her way into the fashion industry with a new juniors clothing line called Sasha Fierce for Deréon. "The line really exudes a different side of my personality, which I am grateful that I can express," said Beyonce. The collection, codesigned with her mother, Tina Knowles, includes clothing, handbags, footwear, eyewear, lingerie, and jewelry - all described as over the top and inspired by Beyonce's Thierry Mugler concert costumes. That means a lot of large chains, mixed metals, studded shoes, and oversize sunglasses. Clothes include one-shoulder frocks, bodysuits, leather-like jackets, ripped jeans, and leggings. The line, wholesaling from $25 to $75, will be available come Fall at Macy’s and Dillard’s and specialty stores. Are you interested?

To see more from the collection, read more

View 2 Photos ›

Source: WWD

Trend Alert: Shine in Statement Earrings

FabSugar — Thu, 11 Jun 2009 07:50:22 -0700

Instead of donning the per usual necklace this Summer, I suggest you take B's cue and shine in statement earrings. These in-your-face adornments look best alone and without distraction. Beyonce's resin and coral hoops from Alexis Bittar are amazing, but if they're too bling for your taste, check out my favorite style: chandelier earrings. Oh, I also like to wear my hair up with these beautiful baubles for supreme sass.

Check out CelebStyle for lots more celebrity street style!

INFDaily.com

Oscars Red Carpet: Beyonce

FabSugar — Sun, 22 Feb 2009 17:10:09 -0800

Hello, drama! Leave it to Beyonce to bring some excitement to the red carpet tonight in her gold and black mermaid House of Deréon gown. She's not wearing any jewelry, but she doesn't need any with that dress. Do you love it or hate it?

Vote on all of my Oscar polls here!

Source

Fab Flash: Deréon Gets Glitzy

FabSugar — Mon, 18 Aug 2008 12:00:22 -0700

Now everyone can bling it like Beyoncé.

The multitalented songstress has added a jewelry collection to her clothing line, House of Deréon. Beyoncé, along with her mother, Tina, collaborated with Carolee jewelry in creating a trendy and affordable line of adornments.

Retailing from $16 to $68, the collection is all about black leather cuffs, necklaces, charm bracelets and hoop earrings in metal, glass and enamel. Look forward to seeing their glitzy creations come Spring in department stores such as Macy’s and Dillard’s.

To see the pictures from the jewelry collection, read more

View 2 Photos ›

Source and Source

Power Couple: Beyonce & Jay-Z

FabSugar — Wed, 16 Apr 2008 05:00:22 -0700

Beyonce and Jay-Z have officially tied the knot and we couldn't be happier for them! Dating since 2003, the Bonnie and Clyde duo have stylishly risen to the top of their careers together and show no signs of slowing down.

The Grammy winning R&B songstress Beyonce is known for her fierce and bold sense of style. Her unique and daring looks sparked her own successful fashion line named House of Dereon, with mother Tina Knowles. Music mogul Jay-Z keeps his look suave and dapper for his leading lady with tailored suits at night and designer jeans for day.

Fabulous on and off the red carpet, the happy, jet-setting couple are always looking sharp and we look forward to seeing more of the young newlyweds!

To see more Beyonce and Jay-Z, read more

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Source and Bauer-Griffin

Beyonce's Old Business Partner Accuses Her of Racism

PopSugar — Tue, 03 Apr 2007 17:10:15 -0700

We're not sure which came first, this CBS Early Show performance yesterday morning or her Today Show appearance the same morning, but you wouldn't know from looking at her that she had to do a quick wardrobe and hair change in between. You also wouldn't know from looking at her that there's a big annoyance in her life these days. The man whose lawsuit against Beyonce and her mother was thrown out of court last week isn't going down without a fight. Page Six reports:

"I'll never give up, because I know I'm right," he told Page Six. The judge ruled that Walker's oral agreement - giving him a 10 percent commission for setting up the $15 million deal that created the company - wasn't worth the paper it wasn't printed on. "The judge was star-struck," Walker said. And the Knowleses are subconsciously racist, he added. "I believe if I was white, I would have been paid."

Um...what? We find it hard to believe this newest development will go anywhere. Some people will do anything for a little publicity.

For more pics just read more

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Source

House of Dereon Ads: Kid Friendly or Are You Kidding?

LilSugar — Mon, 12 May 2008 05:00:41 -0700

The Internet is abuzz over this House of Dereon ad.

Owned by triple-threat Beyonce Knowles and her mother, Tina, the fashion house has taken a provocative approach in advertising their tot line to say the least.

But in this case, with lil ladies glammed up in high heels, leopard hats and overly appliquéd denim, it appears that mama didn't know best.

The outfits look more fit for street-walking than the playground.

Do you think these fashions are age appropriate?

Beyonce Poses For House of Dereon and Cadillac Records

Molly — Wed, 29 Oct 2008 11:30:04 -0700

Beyonce Knowles and her mom Tina came out in NYC last night to debut the new line for the House of Dereon collection, this time inspired by Beyonce's Cadillac Records. As usual, Beyonce was her mother's biggest supporter while also promoting her film, which hits theaters Dec. 5. Beyonce and Sasha Fierce will be all over in the coming weeks before the album drops, but don't expect her to be covering up those visible roots since they're so popular right now.

To see more of Beyonce and Tina just read more.

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Source

House of Dereon not so high class?

PopSugar — Mon, 27 Feb 2006 07:34:55 -0800

House of Dereon not so high class?
Rumor is the booth at the Magic show was poorly made inlcuding visible scotch tape. How dare they?

Alexis Bittar Large Hoop Earring - $295.00	Long Oval Earring - $18.00
Maureen Dangling Earrings - $4.80	Dereon Bling Earrings - $42.00
Ralph Lauren Black Label Clear Crystal Chandelier - $1,895.00	Wavy Disc Chandelier Earrings - $19.00
Giles & Brother Hanging Chain Earrings - $75.00	Dia Dangling Bead Earrings - $5.80
CC Skye Large Bamboo Hoop Earrings in Gold and Silver as seen on Hilary Duff - $145.00	Erickson Beamon Gypsy Sun earrings - $445.00
Chandelier earrings - $34.00	Large Textured Tear Earrings - $4.80