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Campbell's Emphasizes Oodles of Noodles With New Campaign
To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbell's has really used its noodle. Yesterday, the 140-year-old company launched a bold campaign called "Slurp" to get consumers to think about its staid soup in a new way.
To promote the fact that there are 32 feet of egg noodles in every can of its chicken noodle soup, the corporation partnered with ad agency BBDO New York and Traction Creative.
Pepsi Draws Controversy For Amp Drink iPhone App
Looks like Burger King isn't the only food brand that toes the line between cutting-edge and crass. PepsiCo, the maker of new energy drink Amp, has gotten flack for its latest iPhone launch.
"Amp Up Before You Score" is a free iPhone application that offers young men pointers on how to get in bed with 24 different types of women.
Kellogg's Testing Logo Corn Flakes in the UK
From Chanel suckers to LV-inspired cupcakes, fashion labels and food have been teaming up in unusual ways. But this trend may be headed in a direction that even the most brand-beset consumers couldn't have comprehended.
In an effort to quash imitators, cereal brand Kellogg's is developing laser technology in the UK to burn its logo onto individual Corn Flakes.
Bud Light's "In the Can" Commercial Aims Below the Belt
To promote its new Bud Light Lime cans, Anheuser-Busch is getting the word out through an interesting campaign that takes raunchiness to the next level. The online commercial features confessions of people who claim they enjoy "getting it in the can."
Industry vets have called the spot a "wannabe viral video" that's "crude" and "juvenile."
NFL-Themed Stuffed French Toast: Love It or Hate It?
Tailgating is one way to gear up for this year's football season. Another? Celebrating at IHOP.
Being Dumped: You May Want Him More — But Like Him Less
The Rolling Stones may have understood that you can't always get what you want — but it took a group of market researchers (who perhaps understand human desire better than Lacanian psychoanalysts?) to demonstrate that you don't always like what you want.
Although you may pine after and begin chasing someone who dumped you, a new study from the Stanford School of Business shows, you may not like him or her or lose interest once you get them back again.
“For many people, wanting and liking are two separate things that can become contradictory," according to researcher Baba Shiv, professor of marketing at SGSB.
Taco Bell's New Focus: Drinks, Premium Food, and Breakfast
Turns out McDonald's and Burger King won't be the only fast food chains focusing on premium products. So will Taco Bell.
On Tuesday, Yum Brands Inc., which operates Taco Bell, held an investor meeting and announced dramatic plans to shake up the menu at the Tex-Mex chain.
Shrunken Packaged Foods' Slow Return to Their Original Size
In a small indication that America may be on a slow road to economic recovery, consumer foods marketers are beginning to reintroduce larger packages at the same price. Last year, manufacturers were hit by high fuel and commodity prices, so to avoid blatantly transferring cost increases to consumers, manufacturers such as Hellman's, Tropicana, and Kellogg's quietly began downsizing packages.
Ben & Jerry's even went after the size of Haagen-Dazs in its marketing campaign, pointing out that the rival company had downsized its "pints" from 16 to 14 ounces.
H.S. Valedictorian Paid to Promote I Love You, Beth Cooper
Nearly $2,000 is a lot of money for an 18-year-old headed to college. The marketing executives for Twentieth Century Fox used this fact to their advantage when they created what they considered a viral concept for the film I Love You, Beth Cooper.
As BuzzSugar relays, the teen comedy opens with a valedictory graduation speech that includes a profession of love for a popular girl at school.
Hardee's Hopes to Entice Eaters With Racy French Maids
The marketing masterminds behind Carl's Jr. know that sex sells: this year alone, the fast food franchise has featured lascivious spots starring seductresses such as Padma Lakshmi and Audrina Partridge suggestively scarfing down burgers. And CKE Restaurants, the parent company of Carl's Jr. and Hardee's, won't stop there. To kick off its new French Dip Thickburger, Hardee's has brought on four feisty "French Maids" who will embark on a national tour, visiting stores and posing for photos.
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