PopSugar

Campbell's Emphasizes Oodles of Noodles With New Campaign

YumSugar — Thu, 29 Oct 2009 11:30:02 -0700

To commemorate the 75th anniversary of its celebrated chicken noodle soup, food company Campbell's has really used its noodle. Yesterday, the 140-year-old company launched a bold campaign called "Slurp" to get consumers to think about its staid soup in a new way.

To promote the fact that there are 32 feet of egg noodles in every can of its chicken noodle soup, the corporation partnered with ad agency BBDO New York and Traction Creative. They've erected a giant billboard with a 54-foot noodle coming out of it, which appears to be slurped by a mannequin standing in a window three stories above.The billboard is near Manhattan's Times Square and will be displayed on the corner of 7th Avenue and 53rd Street for the next four weeks, where it will attract plenty of attention in a high-traffic area.

The campaign is cute - I only wish I could see the billboard in person! - and I learned something new (I would never have guessed there are 32 feet of noodles in every Campbell's can). What do you think of the marketing effort? Does it make you want to buy Campbell's chicken noodle soup?

Source: Flickr User Vagamundos

Pepsi Draws Controversy For Amp Drink iPhone App

YumSugar — Thu, 15 Oct 2009 06:50:33 -0700

Looks like Burger King isn't the only food brand that toes the line between cutting-edge and crass. PepsiCo, the maker of new energy drink Amp, has gotten flack for its latest iPhone launch.

"Amp Up Before You Score" is a free iPhone application that offers young men pointers on how to get in bed with 24 different types of women. Selections include "Sorority Girl," "Treehugger," and "Punk." Amp fans can then detail their conquests on the app's Brag List.

Backlash soon followed, with many accusing Pepsi of demeaning and objectifying women. Amp tried to appease the furor with an apology on Twitter, although it seemed to only want to heighten the buzz around the brand by introducing the Twitter tag #pepsifail.

What do you think of the move? Check out the video after the jump

Kellogg's Testing Logo Corn Flakes in the UK

YumSugar — Wed, 14 Oct 2009 15:20:07 -0700

From Chanel suckers to LV-inspired cupcakes, fashion labels and food have been teaming up in unusual ways. But this trend may be headed in a direction that even the most brand-beset consumers couldn't have comprehended.

In an effort to quash imitators, cereal brand Kellogg's is developing laser technology in the UK to burn its logo onto individual Corn Flakes. "Now you'll always be able to tell your Corn Flakes from your corn fakes!" Kellogg's UK tweeted yesterday.
The company intends to use concentrated beams of light to print a toasted trademark logo without altering the cereal's taste, and is going to test batches before deciding whether or not to put branded flakes in all Corn Flakes boxes. If successful, the logos could be put on other brands, such as Special K and Bran Flakes.

Helen Lyons, lead food technologist for Kellogg, said, "We want shoppers to be under absolutely no illusion that Kellogg's does not make cereal for anyone else. We're constantly looking at new ways to reaffirm this, and giving our golden flakes of corn an official stamp of approval could be the answer."

Source: Twitpic User KelloggsUK

Bud Light's "In the Can" Commercial Aims Below the Belt

YumSugar — Thu, 10 Sep 2009 05:50:16 -0700

To promote its new Bud Light Lime cans, Anheuser-Busch is getting the word out through an interesting campaign that takes raunchiness to the next level. The online commercial features confessions of people who claim they enjoy "getting it in the can."

Industry vets have called the spot a "wannabe viral video" that's "crude" and "juvenile." Personally, I was entertained the first time I saw it - though it doesn't make me want to run to the store to buy Bud Light Lime. What do you think? Is this marketing ploy childish and gross, or a laughable campaign that you can get behind?

Source: Flickr User KeyExpert

NFL-Themed Stuffed French Toast: Love It or Hate It?

YumSugar — Tue, 08 Sep 2009 05:50:39 -0700

Tailgating is one way to gear up for this year's football season. Another? Celebrating at IHOP. Eat Me Daily has pointed out that the pancake chain has teamed up with the NFL to offer "the ultimate fan fuel for football enthusiasts": football-shaped stuffed French toast. There's a cream-stuffed cinnamon raisin French toast with strawberry topping for AFC fans, and a blueberry compote counterpart for NFC fans. How did football fans ever live without cheesiness?

Being Dumped: You May Want Him More - But Like Him Less

TresSugar — Wed, 19 Aug 2009 08:30:00 -0700

The Rolling Stones may have understood that you can't always get what you want - but it took a group of market researchers (who perhaps understand human desire better than Lacanian psychoanalysts?) to demonstrate that you don't always like what you want.

Although you may pine after and begin chasing someone who dumped you, a new study from the Stanford School of Business shows, you may not like him or her or lose interest once you get them back again.

“For many people, wanting and liking are two separate things that can become contradictory," according to researcher Baba Shiv, professor of marketing at SGSB. "When someone is thwarted from obtaining his original desire, he, in fact, comes to find the attractiveness and appeal of his target to be diminished. Yet, perversely, he may feel he wants it even more. The thrill becomes the chase."

Who’s more susceptible to this perverse push-pull motivation? People who tend to express emotions with lower intensity and, according to researchers, that means more women than men. Hotheaded people, if rebuffed by someone, tend to respond by turning down their interest and their desire. Their attitude, says Ab Litt, the doctoral student who co-authored this study is, “It’s not so great, and I don’t want it anyway.” (They generalized that although women may experience emotion more richly, they are less "emotionally reactive" while men tend to act with more "raw intensity.")

Ever wonder why that new bag or random trendy gewgaw may be unavailable even though you showed up at Barneys first thing in the morning to get it? Because marketers like those at Stanford are studying your love habits and deciding that you'll want something more if it's made scarce! Good thing I'm a hothead.

Are you a "want more/like less" type or a "can't have it/didn't want it anyway" type?

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Taco Bell's New Focus: Drinks, Premium Food, and Breakfast

YumSugar — Thu, 13 Aug 2009 09:00:44 -0700

Turns out McDonald's and Burger King won't be the only fast food chains focusing on premium products. So will Taco Bell.

On Tuesday, Yum Brands Inc., which operates Taco Bell, held an investor meeting and announced dramatic plans to shake up the menu at the Tex-Mex chain. Among other things, the game plan includes zeroing in on premium foods, highlighting healthy options, and testing a new line of breakfast offerings.

This year the company launched a nine-item Fresco menu, filled with healthier alternatives that have less than 9 grams of fat, that will be the focus of a "Drive-Thru Diet" campaign in January. It also has plans to extend its selection of beverages, based on the current success of its Frutista Freeze drinks. On top of everything else, the corporation is about to enter early market testing on a breakfast menu, slated to launch in 2012, that'll feature cobranded foods from brands like Seattle's Best, Cinnabon, and Jimmy Dean.

Do you think the fast food corporation's marketing tactics will bring in more diners? Have you sampled anything from Taco Bell's new menu? If not, would you be willing to give it a try?

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Shrunken Packaged Foods' Slow Return to Their Original Size

YumSugar — Mon, 10 Aug 2009 11:45:01 -0700

In a small indication that America may be on a slow road to economic recovery, consumer foods marketers are beginning to reintroduce larger packages at the same price. Last year, manufacturers were hit by high fuel and commodity prices, so to avoid blatantly transferring cost increases to consumers, manufacturers such as Hellman's, Tropicana, and Kellogg's quietly began downsizing packages.

Ben & Jerry's even went after the size of Haagen-Dazs in its marketing campaign, pointing out that the rival company had downsized its "pints" from 16 to 14 ounces. But recently, some consumer products, like Pringles Super Stacks, and certain bags of Frito-Lay's chips, have shot back up to their original sizes. It's unclear whether increased package sizes are going to be part of limited-time promotions or permanent reversals.

Which products have you noticed products increasing in size lately?

H.S. Valedictorian Paid to Promote I Love You, Beth Cooper

SavvySugar — Thu, 30 Jul 2009 04:30:21 -0700

Nearly $2,000 is a lot of money for an 18-year-old headed to college. The marketing executives for Twentieth Century Fox used this fact to their advantage when they created what they considered a viral concept for the film I Love You, Beth Cooper.

As BuzzSugar relays, the teen comedy opens with a valedictory graduation speech that includes a profession of love for a popular girl at school. The marketing company for the movie thought re-creating this moment in a real graduation ceremony would create a viral buzz online, and 18-year-old valedictorian Kenya Mejia of Alexander High School in Los Angeles was paid $1,800 to play actress for a day.

At the end of Kenya's speech, the future M.I.T. freshman said, "I cannot let this opportunity just pass by. I love you, Jake Minor!" The crowd cheered and Jake stood up cheering, too. The moment was a big one for someone who considers herself "the biggest introvert ever" and it earned her a nice chunk of pocket change, but the incident didn't create enough of a buzz to make the movie a success. It doesn't sound like Kenya will have much trouble in that regard, however. She's already taking classes in preparation for Fall semester.

Hardee's Hopes to Entice Eaters With Racy French Maids

YumSugar — Wed, 15 Jul 2009 09:26:27 -0700

The marketing masterminds behind Carl's Jr. know that sex sells: this year alone, the fast food franchise has featured lascivious spots starring seductresses such as Padma Lakshmi and Audrina Partridge suggestively scarfing down burgers. And CKE Restaurants, the parent company of Carl's Jr. and Hardee's, won't stop there. To kick off its new French Dip Thickburger, Hardee's has brought on four feisty "French Maids" who will embark on a national tour, visiting stores and posing for photos. The ladies - appropriately named Sophie, Antoinette, Gabrielle, and Isabelle - hope to lure customers with short skirts, fishnet stockings, and plunging necklines. Consumers will be able to snap pictures with the maids and later locate the images online through a Hardee's microsite, French Me. With their risqué campaigns, the two eateries have certainly gotten media attention. But as they continue down a racy path, are the chains poised to become the fast food equivalent of Hooters? Is the company's marketing approach slick - or edging on vulgar?

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