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 <title>PopSugar</title>
 <link>http://www.popsugar.com</link>
 <description>Insanely Addictive.</description>
 <language>en</language>
 <atom:link href="http://www.popsugar.com/tags/mascara/rss" rel="self" type="application/rss+xml" />
<item>
 <title>Reader Review of the Day: Revlon DoubleTwist Volumizing Mascara  </title>
 <link>http://www.bellasugar.com/6376759</link>
 <description>&lt;a href=&quot;http://www.bellasugar.com/6376759&quot;&gt;&lt;img  width=79 height=160  src=&#039;http://media.onsugar.com/files/ed3/192/1922153/48_2009/82a1aed4f961d095_Revlon-DoubleTwist-Volumizing-Mascara.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;
&lt;p&gt;Sometimes the hot new thing isn&#039;t so hot, as is apparently the case with &lt;a href=&quot;http://www.bellasugar.com/products/mascara/108858287&quot; target=&quot;_self&quot;&gt;Revlon DoubleTwist Volumizing Mascara &lt;/a&gt;($9). Reader &lt;a href=&quot;http://www.bellasugar.com/user/mariacall&quot; target=&quot;_self&quot;&gt;mariacall&lt;/a&gt; had a bad experience with the stuff, and says:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;&quot;I saw the commercials and magazine ads for this and rushed out to get it, because I thought it would work really well. I bought it in the Blackened Brown shade. The only word I can use to describe it is disgusting; the brush itself comes out a clumped mess that you can&#039;t even touch to your eyes, and when you do, you&#039;ll definitely want to take it off. I&#039;ve never used a worse mascara and could have had better results with a dollar store brand. Save your money.&quot;&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;Tried a product that just didn&#039;t work? Do everyone the favor of visiting our &lt;a href=&quot;http://www.bellasugar.com/products&quot; target=&quot;_self&quot;&gt;Product Reviews&lt;/a&gt; pages and writing it up. While you&#039;re there, be sure to read other community members&#039; reviews - we&#039;ve got the good, the bad, and the ugly on all the new releases.&lt;/p&gt;
</description>
 <comments>http://www.bellasugar.com/6376759#comment</comments>
 <category domain="http://www.teamsugar.com/tag/Mascara">Mascara</category>
 <category domain="http://www.teamsugar.com/tag/Revlon">Revlon</category>
 <category domain="http://www.teamsugar.com/tag/Reader Review">Reader Review</category>
 <pubDate>Fri, 27 Nov 2009 04:03:40 -0800</pubDate>
 <dc:creator>BellaSugar</dc:creator>
 <guid>http://www.bellasugar.com/6376759</guid>
</item>
<item>
 <title>Jemma Kidd Has Easy Eye Makeup Basics</title>
 <link>http://www.bellasugar.com/5612936</link>
 <description>&lt;a href=&quot;http://www.bellasugar.com/5612936&quot;&gt;&lt;img  width=160 height=114  src=&#039;http://media.onsugar.com/files/ons1/192/1922153/42_2009/ae03caf8a8c277f9_makeup.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;When it comes to applying your makeup, what area do you find to be the trickiest? If you&#039;re like me, it&#039;s all about the eye area. While I love trying trendy shades and techniques, sometimes I just want a quick and easy routine. And since I can never get enough eye makeup tips, when I came across five suggestions from makeup artist Jemma Kidd on &lt;a href=&quot;http://www.dailymail.co.uk/home/you/article-1218791/Make-masterclass-Eyes-spy.html&quot; target=&quot;_blank&quot;&gt;going back to the basics&lt;/a&gt; with your eye makeup application, I took notice. To find out her easy-to-follow tips, &lt;a href=&quot;/5612936#read-more&quot; title=&quot;Read more.&quot; class=&quot;read-more&quot;&gt;read more.&lt;/a&gt;</description>
 <comments>http://www.bellasugar.com/5612936#comment</comments>
 <category domain="http://www.teamsugar.com/tag/Tips">Tips</category>
 <category domain="http://www.teamsugar.com/tag/Getty">Getty</category>
 <category domain="http://www.teamsugar.com/tag/Eye Shadow">Eye Shadow</category>
 <category domain="http://www.teamsugar.com/tag/Mascara">Mascara</category>
 <category domain="http://www.teamsugar.com/tag/Eye Makeup">Eye Makeup</category>
 <category domain="http://www.teamsugar.com/tag/Jemma Kidd">Jemma Kidd</category>
 <category domain="http://www.teamsugar.com/tag/Shopping">Shopping</category>
 <pubDate>Wed, 14 Oct 2009 10:00:18 -0700</pubDate>
 <dc:creator>BellaSugar</dc:creator>
 <guid>http://www.bellasugar.com/5612936</guid>
</item>
<item>
 <title>Prevent Mascara From Smudging With These Easy Tips</title>
 <link>http://www.bellasugar.com/5453037</link>
 <description>&lt;a href=&quot;http://www.bellasugar.com/5453037&quot;&gt;&lt;img  width=107 height=160  src=&#039;http://media.onsugar.com/files/ons1/192/1922153/41_2009/78400aaebd1f88f5_smudged-mascara.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;We&#039;ve all had times when we&#039;ve woken up after a particularly fun night, when the raccoon look is in full effect. Smudgy mascara happens, and unless you&#039;re intentionally applying face paint under your eyes to shield out the sun during your Saturday morning flag football games, I don&#039;t know many people who appreciate mascara gone south. But with a few simple tips, you can keep those product slips at bay. Besides the obvious - waterproof mascara - here are some other ways to keep your mascara on the lashes, not on your skin. Check out some suggestions for staying in the clear when you &lt;a href=&quot;/5453037#read-more&quot; title=&quot;Read more.&quot; class=&quot;read-more&quot;&gt;read more.&lt;/a&gt;</description>
 <comments>http://www.bellasugar.com/5453037#comment</comments>
 <category domain="http://www.teamsugar.com/tag/Tips">Tips</category>
 <category domain="http://www.teamsugar.com/tag/Getty">Getty</category>
 <category domain="http://www.teamsugar.com/tag/Mascara">Mascara</category>
 <category domain="http://www.teamsugar.com/tag/How-To">How-To</category>
 <pubDate>Mon, 12 Oct 2009 07:00:39 -0700</pubDate>
 <dc:creator>BellaSugar</dc:creator>
 <guid>http://www.bellasugar.com/5453037</guid>
</item>
<item>
 <title>Reader Review of the Day: Shu Uemura Fiber Xtension Lengthening Mascara </title>
 <link>http://www.bellasugar.com/5185658</link>
 <description>&lt;a href=&quot;http://www.bellasugar.com/5185658&quot;&gt;&lt;img  width=54 height=160  src=&#039;http://media.onsugar.com/files/ons1/192/1922153/39_2009/f6f1f73d824b03c6_shu.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;
&lt;p&gt;I really like fiber mascaras, because they don&#039;t smudge and come off so nicely, so I was interested to see what people would have to say about &lt;a href=&quot;http://www.neimanmarcus.com/store/catalog/prod.jhtml?itemId=prod26810033&amp;amp;parentId=cat10470763&amp;amp;masterId=cat10470733&amp;amp;index=33&amp;amp;cmCat=cat000000cat000285cat10420741cat10420742cat10470733cat10470763&quot; mce_href=&quot;http://www.neimanmarcus.com/store/catalog/prod.jhtml?itemId=prod26810033&amp;amp;parentId=cat10470763&amp;amp;masterId=cat10470733&amp;amp;index=33&amp;amp;cmCat=cat000000cat000285cat10420741cat10420742cat10470733cat10470763&quot; target=&quot;_blank&quot;&gt;Shu Uemura Fiber Xtension Lengthening Mascara &lt;/a&gt;($23). Reader &lt;a href=&quot;http://www.bellasugar.com/user/Georgia+S&quot; mce_href=&quot;http://www.bellasugar.com/user/Georgia+S&quot; target=&quot;_self&quot;&gt;Georgia S&lt;/a&gt;, though, isn&#039;t so much, and she has some observations about the product&#039;s hypoallergenic claims, too, saying:
&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;This might be a great product if you don&#039;t have sensitive eyes, or if you don&#039;t wear contact lenses like I do. I have another Shu mascara that I adore, but this is just a mess on me. It stings my eyes and is too clumpy for my taste. Keep in mind, though, that I&#039;m not a fan of fiber mascaras because I end up with spidery eyelashes. If you are a fan, give it a try.&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;
Not loving your latest buy? Want to know what products other people are having trouble with? Head on over to our &lt;a href=&quot;http://www.bellasugar.com/products&quot; mce_href=&quot;http://www.bellasugar.com/products&quot; target=&quot;_self&quot;&gt;Product Reviews&lt;/a&gt; pages, then, where you can read up on reviews of over 50,000 products, and even write one of your own.&lt;/p&gt;
</description>
 <comments>http://www.bellasugar.com/5185658#comment</comments>
 <category domain="http://www.teamsugar.com/tag/Mascara">Mascara</category>
 <category domain="http://www.teamsugar.com/tag/Shu Uemura">Shu Uemura</category>
 <category domain="http://www.teamsugar.com/tag/Reader Review">Reader Review</category>
 <pubDate>Wed, 23 Sep 2009 12:01:59 -0700</pubDate>
 <dc:creator>BellaSugar</dc:creator>
 <guid>http://www.bellasugar.com/5185658</guid>
</item>
<item>
 <title>Reader Review of the Day: MAC Zoom Lash Mascara</title>
 <link>http://www.bellasugar.com/4849263</link>
 <description>&lt;a href=&quot;http://www.bellasugar.com/4849263&quot;&gt;&lt;img  width=84 height=160  src=&#039;http://media.onsugar.com/files/ons1/192/1922153/33_2009/a3c1ab2a9599e82d_M550.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;What do you look for in a mascara? Is it thickening power, the ability to lengthen, or a little of both? Whatever the case, I&#039;m sure you&#039;re also looking for smudge- and flake-free results. That&#039;s exactly what reader &lt;a href=&quot;http://teamsugar.com/user/soapbox&quot; &gt;Soapbox&lt;/a&gt; found in MAC&#039;s &lt;a href=&quot;http://www.bellasugar.com/products/mascara/18250699#rating_5615413&quot; &gt;Zoom Lash Mascara&lt;/a&gt; ($13):&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;This is my go-to mascara nowadays. I do a lot of air travel - mainly flights over six hours. I apply this in the morning, roughly six-plus hours before the flight, and it doesn&#039;t smudge or flake. And I even sleep on the plane. It gives my lashes a lot length and friends/family used to ask if I was wearing falsies. The only issue I have with this mascara is that too much gets on the brush, which causes it to clump up. So you have to brush a little off on the inside of the tube and hold it a certain way when you use it. But once you get past this, it&#039;s smooth sailing.&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;What products have you excited these days? What products aren&#039;t working out so well? Tell us all about them on our &lt;a href=&quot;http://bellasugar.com/products&quot; &gt;Product Reviews&lt;/a&gt; website. We love hearing what you have to say!&lt;/p&gt;
</description>
 <comments>http://www.bellasugar.com/4849263#comment</comments>
 <category domain="http://www.teamsugar.com/tag/Mascara">Mascara</category>
 <category domain="http://www.teamsugar.com/tag/Mac">Mac</category>
 <category domain="http://www.teamsugar.com/tag/Reader Review">Reader Review</category>
 <pubDate>Sat, 12 Sep 2009 12:00:00 -0700</pubDate>
 <dc:creator>BellaSugar</dc:creator>
 <guid>http://www.bellasugar.com/4849263</guid>
</item>
<item>
 <title>Reader Review of the Day: Maybelline Pulse Perfection Define-a-Lash Vibrating Mascara</title>
 <link>http://www.bellasugar.com/3830823</link>
 <description>&lt;a href=&quot;http://www.bellasugar.com/3830823&quot;&gt;&lt;img  width=160 height=50  src=&#039;http://media.onsugar.com/files/ons1/192/1922153/32_2009/a02617a0d6ead05a_pulse.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;&lt;a href=&quot;http://www.walgreens.com/store/catalog/Mascara/Pulse-Perfection-by-Define-A-Lash-Vibrating-Mascara/ID=prod5727569&amp;amp;navCount=3&amp;amp;navAction=push-product&quot; target=&quot;_blank&quot;&gt;Maybelline Pulse Perfection Mascara&lt;/a&gt; ($15) wasn&#039;t my absolute favorite &lt;a href=&quot;http://www.bellasugar.com/3148664&quot; target=&quot;_self&quot;&gt;when I tried it out&lt;/a&gt;, but reader &lt;a href=&quot;http://www.onsugar.com/user/Adriall+Rose&quot; target=&quot;_self&quot;&gt;Adriall Rose&lt;/a&gt; had an accident with hers that actually made it work like a dream, and she also has some good application pointers. I&#039;ll let her take it from here:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;&quot;Okay, I love mascara, so i had to try this one; it&#039;s so much cheaper than Lancome&#039;s. So I bought it, got to my house and opened it. Immediately, I was disappointed because the wand was bent at such an odd angle, like a question mark. I was worried it wouldn&#039;t work. But I tried it and it was amazing! The odd angle is like an eyelash curler, and pushes the lashes into a nice curve with each stroke. My tip is to keep the motor off at first, coat lashes normally, and then turn it on and do it again. It really plumps them up!&quot;&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;Got any tips for using certain products, or something that you really love (or hate)? Want to read up on what other people think about the products you&#039;re coveting? Our &lt;a href=&quot;http://www.bellasugar.com/products&quot; target=&quot;_self&quot;&gt;Product Reviews&lt;/a&gt; section is a great place to write a review of your own, and we have more than 50,000 products listed, so that new eyeliner you&#039;re curious about is almost certain to be there.&lt;/p&gt;
</description>
 <comments>http://www.bellasugar.com/3830823#comment</comments>
 <category domain="http://www.teamsugar.com/tag/Mascara">Mascara</category>
 <category domain="http://www.teamsugar.com/tag/Reader Review">Reader Review</category>
 <category domain="http://www.teamsugar.com/tag/maybelline define-a-lash">maybelline define-a-lash</category>
 <pubDate>Wed, 09 Sep 2009 07:00:49 -0700</pubDate>
 <dc:creator>BellaSugar</dc:creator>
 <guid>http://www.bellasugar.com/3830823</guid>
</item>
<item>
 <title>The Best Beauty Products . . . Chosen by You! </title>
 <link>http://www.bellasugar.com/4223348</link>
 <description>&lt;a href=&quot;http://www.bellasugar.com/4223348&quot;&gt;&lt;img  width=150 height=150  src=&#039;http://media.onsugar.com/files/ons1/192/1922153/34_2009/5e79b129af01c51f_top-mascara.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;Maybe you&#039;re headed back to school, or you&#039;re merely looking for some change-of-the-season beauty finds to spruce up your look. Thanks to your reviewing skills, I have tons of suggestions. Over the past few months, I&#039;ve gathered together some of your best-loved items from the &lt;a href=&quot;http://www.bellasugar.com/products&quot; &gt;Product Reviews&lt;/a&gt; section, from bronzers to brighten your day to concealers that won&#039;t let you down. Take a look at some top-rated beauty products all chosen by you. Better yet? Many of these items are very budget-friendly.  &lt;/p&gt;
&lt;p&gt;&lt;center&gt;&lt;/p&gt;
&lt;table&gt;
&lt;tr align=center&gt;
&lt;td&gt;&lt;a href=&quot;http://www.bellasugar.com/2984965&quot; &gt;&lt;span class=&quot;inline left&quot;&gt;&lt;br/&gt;&lt;center&gt;Favorite Concealers&lt;/center&gt;&lt;/a&gt;&lt;/td&gt;
&lt;td&gt;&lt;a href=&quot;http://www.bellasugar.com/2924476&quot; &gt;&lt;span class=&quot;inline left&quot;&gt;&lt;br/&gt;&lt;center&gt;Drugstore Mascaras&lt;/center&gt;&lt;/a&gt;&lt;/td&gt;
&lt;td&gt;&lt;a href=&quot;http://www.bellasugar.com/3170319&quot; &gt;&lt;span class=&quot;inline left&quot;&gt;&lt;br/&gt;&lt;center&gt;Low-Cost Shadows&lt;/center&gt;&lt;/a&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;tr align=center&gt;
&lt;td&gt;&lt;a href=&quot;http://www.bellasugar.com/2911304&quot; &gt;&lt;br/&gt;&lt;center&gt;Most Reviewed Items&lt;/center&gt;&lt;/a&gt;&lt;/td&gt;
&lt;td&gt;&lt;a href=&quot;http://www.bellasugar.com/3014730&quot; &gt;&lt;span class=&quot;inline left&quot;&gt;&lt;br/&gt;&lt;center&gt;Beautiful Bronzers&lt;/center&gt;&lt;/a&gt;&lt;/td&gt;
&lt;td&gt;&lt;a href=&quot;http://www.bellasugar.com/2953776&quot; &gt;&lt;span class=&quot;inline left&quot;&gt;&lt;br/&gt;&lt;center&gt;Fabulous Foundations&lt;/center&gt;&lt;/a&gt;&lt;/td&gt;
&lt;/tr&gt;
&lt;/table&gt;
&lt;p&gt;&lt;/center&gt;&lt;/p&gt;
</description>
 <comments>http://www.bellasugar.com/4223348#comment</comments>
 <category domain="http://www.teamsugar.com/tag/Doing Drugstore">Doing Drugstore</category>
 <category domain="http://www.teamsugar.com/tag/Foundation">Foundation</category>
 <category domain="http://www.teamsugar.com/tag/Eye Shadow">Eye Shadow</category>
 <category domain="http://www.teamsugar.com/tag/Bronzer">Bronzer</category>
 <category domain="http://www.teamsugar.com/tag/Concealer">Concealer</category>
 <category domain="http://www.teamsugar.com/tag/Mascara">Mascara</category>
 <category domain="http://www.teamsugar.com/tag/Reader Review">Reader Review</category>
 <category domain="http://www.teamsugar.com/tag/Back to School">Back to School</category>
 <pubDate>Fri, 21 Aug 2009 08:00:07 -0700</pubDate>
 <dc:creator>BellaSugar</dc:creator>
 <guid>http://www.bellasugar.com/4223348</guid>
</item>
<item>
 <title>Reader Review of the Day: Rimmel Eye Magnifier Eye-Opening Mascara  </title>
 <link>http://www.bellasugar.com/4193822</link>
 <description>&lt;a href=&quot;http://www.bellasugar.com/4193822&quot;&gt;&lt;img  width=71 height=160  src=&#039;http://media.onsugar.com/files/ons1/192/1922153/34_2009/490b0711b821b58a_rimmel-mascara.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;Have you ever strayed from your usual product because a sale on a similar item caught your attention? That&#039;s exactly what happened to &lt;a href=&quot;http://teamsugar.com/user/Autumns_Elegy&quot; &gt;Autumns_Elegy&lt;/a&gt;, who recently tried out &lt;a href=&quot;http://www.bellasugar.com/products/mascara/33667895&quot; &gt;Rimmel Eye Magnifier Eye Opening Mascara&lt;/a&gt; ($4) with just OK results. Here&#039;s the scoop:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;I got this mascara instead of Maybelline Define-A-Lash, as it was a couple of bucks cheaper and I was a bit short of cash at the time. I can&#039;t say I&#039;m overly impressed. I don&#039;t get the nice long and lifted lashes that the product promised. Half the problem is the dinky little brush. I used an old Maybelline brush to apply the mascara and it came out loads better. It&#039;s still not the same lovely effect as Define-A-Lash, but not overly disappointing. This mascara works in a pinch, but I think I&#039;ll fork out the extra couple of bucks next time for something a little better.&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;If you&#039;ve recently tried a product mainly because it was on sale, let us know what you thought. Was your venture a pleasant surprise, or were you disappointed with the results? Tell us all about it on our &lt;a href=&quot;http://www.bellasugar.com/products&quot; &gt;Product Reviews&lt;/a&gt; section.&lt;/p&gt;
</description>
 <comments>http://www.bellasugar.com/4193822#comment</comments>
 <category domain="http://www.teamsugar.com/tag/Rimmel">Rimmel</category>
 <category domain="http://www.teamsugar.com/tag/Mascara">Mascara</category>
 <category domain="http://www.teamsugar.com/tag/Reader Review">Reader Review</category>
 <pubDate>Thu, 20 Aug 2009 08:00:00 -0700</pubDate>
 <dc:creator>BellaSugar</dc:creator>
 <guid>http://www.bellasugar.com/4193822</guid>
</item>
<item>
 <title>Reader Review of the Day: Rimmel London Glam Eyes Mascara</title>
 <link>http://www.bellasugar.com/3495943</link>
 <description>&lt;a href=&quot;http://www.bellasugar.com/3495943&quot;&gt;&lt;img  width=84 height=160  src=&#039;http://media.onsugar.com/files/ons1/192/1922153/29_2009/3dbcca6ac6e34cc4_rimmel.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;Rimmel&#039;s &lt;a href=&quot;http://www.bellasugar.com/products/mascara/72472166&quot; &gt;London Glam Eyes Mascara&lt;/a&gt; ($7) has a flexible brush for creating volume, along with pink bristles for that certain &quot;sexy boudoir glamour.&quot; Oh, my. Reader &lt;a href=&quot;http://teamsugar.com/user/LeahLiddell&quot; &gt;LeahLiddell&lt;/a&gt; thinks it&#039;s pretty special, and here&#039;s why:&lt;/p&gt;
&lt;blockquote&gt;&lt;p&gt;I really like this product. It&#039;s one of the better mascaras I&#039;ve tried. It&#039;s just a great everyday staple. It adds some length and volume to lashes without being overdramatic. And it never clumps.&lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;Have anything you&#039;d like to add regarding mascaras? Of course you do. Our &lt;a href=&quot;http://www.bellasugar.com/products&quot; &gt;Product Reviews&lt;/a&gt; section is the perfect place to go, as we have more than 1,100 mascaras from which to choose. You never know. Perhaps you&#039;ll see your next review featured right here on this daily post.&lt;/p&gt;
</description>
 <comments>http://www.bellasugar.com/3495943#comment</comments>
 <category domain="http://www.teamsugar.com/tag/Rimmel">Rimmel</category>
 <category domain="http://www.teamsugar.com/tag/Mascara">Mascara</category>
 <category domain="http://www.teamsugar.com/tag/Reader Review">Reader Review</category>
 <pubDate>Wed, 15 Jul 2009 10:00:46 -0700</pubDate>
 <dc:creator>BellaSugar</dc:creator>
 <guid>http://www.bellasugar.com/3495943</guid>
</item>
<item>
 <title>Beauty Byte: Apply Your Mascara With One Hand With Belvada</title>
 <link>http://www.fabsugar.co.uk/3467960</link>
 <description>&lt;a href=&quot;http://www.fabsugar.co.uk/3467960&quot;&gt;&lt;img  width=121 height=160  src=&#039;http://media.onsugar.com/files/ons1/258/2589280/28_2009/56b120db1c45c3a3_belvada.large.jpg&#039;&gt;&lt;/div&gt;&lt;/a&gt;&lt;p&gt;Cool beans - there&#039;s a new mascara on the market and this one you can use from start to finish with one hand! Montreal-based beauty company owner Dov Grossnass spent the past two years developing &lt;a href=&quot;http://www.belvada.com/belvada-mascara.html&quot; target=&quot;_blank&quot;&gt;Mascara Noir&lt;/a&gt; ($25 roughly £16 ), an innovative marker-like applicator that helps eliminate waste and save you time.&lt;/p&gt;
&lt;p&gt;The mascara is packaged in a sleek black container with a cap on one end. When you&#039;re ready for action, you simply take the cap off and snap it to the bottom of the tube. Then move the slider to the top to reveal the brush. &lt;a href=&quot;http://www.wwd.com/beauty-industry-news/#/article/beauty-industry-news/mascara-s-new-spin-the-one-handed-wand-2209185?navSection=beauty-industry-news&quot; target=&quot;_blank&quot;&gt;Grossnass said&lt;/a&gt;,&lt;br /&gt;
&lt;blockquote&gt; &quot;We want to develop small niche products that are original and create real value. The way it’s designed, any excess is easily removed which helps prevent clumping. And because air cannot enter the container, the mascara stays fresh. The pen-style applicator can help achieve much greater control.&quot; &lt;/p&gt;&lt;/blockquote&gt;
&lt;p&gt;Mascara Noir will be available in a few weeks, and later this year we can also expect a concealer and three lip glosses in clear, bronze and pink pearl -  all in the same marker-style packaging for easy peasy application. This is a mult--taskers dream come true, however, it&#039;s also a bit gimmicky as it doesn&#039;t take all that long to put on mascara. Do you think this a product you&#039;d ever buy?&lt;/p&gt;
</description>
 <comments>http://www.fabsugar.co.uk/3467960#comment</comments>
 <category domain="http://www.teamsugar.com/tag/Bella">Bella</category>
 <category domain="http://www.teamsugar.com/tag/Mascara">Mascara</category>
 <category domain="http://www.teamsugar.com/tag/Beauty Byte">Beauty Byte</category>
 <category domain="http://www.teamsugar.com/tag/Belvada">Belvada</category>
 <pubDate>Fri, 10 Jul 2009 07:30:00 -0700</pubDate>
 <dc:creator>BellaSugarUK</dc:creator>
 <guid>http://www.fabsugar.co.uk/3467960</guid>
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